Ellen Schmidt-Devlin
Cofounder and Executive Director, Sports Product Management Program
Affiliations: Oregon Executive MBA, Sports Product Management
Email: ellens@uoregon.edu
Phone: 503-412-3707
Office: 109 NW Naito Parkway, Portland, OR 97209
Journal Articles:
Chohan, Raeesah, and Ellen Schmidt-Devlin. "Sports Fandom in the Metaverse: Marketing Implications and Research Agenda." Marketing Letters. https://doi.org/10.1007/s11002-023-09702-6.
September 2023
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.
The Portland Business Journal recognized Ellen Schmidt-Devlin, executive director of the Lundquist College's Portland programs, as one of this year’s Women of Influence.
An online discussion centered on ways the sports business programs at the Lundquist College have been transformed by the pandemic—including unexpected accomplishments and unforeseen opportunities.
Industry leaders and the Lundquist Portland community are working together to foster diversity and inclusion at the college—and beyond.
Jennifer Ferguson has mentored, guided, and supported sports product management students since the program’s inception.