New Singapore Connection

To make the most of their nation's Sports Hub--a vast, state-of-the-art complex scheduled for completion in 2014--and to help position their nation as Asia's top destination for professional sports, the Singapore Sports Council (SSC) will tap the expertise of Warsaw Sports Marketing Center at the UO Lundquist College of Business. This past December, the SSC and the Warsaw Center confirmed a five-year partnership that will include training for Singapore's high-level sports officials, sports-oriented study programs at the UO for Singaporean students, and opportunities for MBA students affiliated with the Warsaw Center to work on a variety of projects in Singapore. "This is a win-win situation for everyone involved," said Paul Swangard, the center's managing director. "While the Singapore Sports Council leverages the Warsaw Center's resources and connections, our students gain a unique opportunity to play key roles in developing a multifaceted sports industry on a level that is truly global."