Meet the Instructor: John Procopio
John Procopio leads a 10-person, data- and performance-driven marketing team at Palo Alto Software, focused on growing top-of-funnel exposure, leads, conversions, and lifetime value to software-as-a-service products and content properties. Before joining Palo Alto Software in 2014, Procopio drove ecommerce and digital marketing initiatives since the pre-dawn of Google. He started building his own audience through online publishing in the mid-90s where he learned all the necessary skills to run an online marketing division. Most recently (2011-2014), he worked at Adpearance, a leading marketing and sales intelligence company in Portland, Oregon, where he led strategy for more than 50 different clients.