Leverage the advanced e-commerce and goal-oriented reports in Google Analytics to better understand what drives users’ buying decisions, which site experiences are optimal, and which ad campaigns drive the greatest success.
The short course builds off of the lessons from our Google Analytics for Beginners short course, with the aim of applying the reporting tools in Google Analytics through a digital marketing campaign and e-commerce lens. Use website performance data to see which campaigns or page variations perform best and build an educated narrative around what to iterate on next. This agile methodology for marketing is what employers are looking for in future hires.
Prerequisites: A basic understanding of the core functions of Google Analytics is required. Students who have completed Introduction to Google Analytics (Winter 2019), Google Analytics for Beginners (Spring 2019), or have other substantial experience with Google Analytics should be comfortable in this short course.
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