Founded in 1993, the James H. Warsaw Sports Marketing Center was the first program of its kind housed within a U.S. college of business.
Uniting faculty members across multiple disciplines, the Warsaw Center provides a platform for both research and education focusing on the $500 billion dollar sports industry.
At the Warsaw Sports Marketing Center, students enjoy an immersive, focused experience that blends classroom instruction with real-world practice. Students don't come to learn marketing and finance principles and apply them to sports, but rather they come specifically to learn marketing and business principles in the context of sports. That's a big difference--and it's what makes the Warsaw Center so original, and why its graduates go on to become leaders in the sports industry for adidas, the NBA, Nike, Octagon, Visa International, and other leading brands.
The Warsaw Center is also a leading industry think-tank for sports business issues. Whether its at the NBA, NHL, Nike, or ESPN, the Warsaw Center name is well known and respected, bringing open doors, firm handshakes, and smiles. Our affiliated faculty members have published research on topics ranging from stadium finance to consumer behavior and sponsorship, and they are frequently tapped by leading media organizations to offer perspective and insight on the sports industry's top stories. Faculty and staff have been featured in or on ABC's "Nightline," ESPN's "Outside the Lines," CNBC's "Money Talk," Forbes, Businessweek, Sports Illustrated, The Wall Street Journal, The New York Times ,and USA Today.
Whether it's sports sponsorships, marketing, merchandising, or stadium financing, students can leverage their passions to explore, take risks, and view issues from traditional and emerging perspectives, helping to shape and focus the future of the sports industry.