Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
Joshua T. Beck
Associate Professor of Marketing | Judy and Hugh Oliphant Research Scholar
Affiliations: Marketing, Center for Sustainable Business Practices, Oregon Executive MBA, Undergraduate Programs, Warsaw Sports Marketing Center
Email: jbeck2@uoregon.edu
Phone: 541-346-4850
Office: Lillis 474
Journal Articles:
Wang, Cindy Xin, Hong Yuan, and Joshua T. Beck. "Too Tired for a Good Deal: How Customer Fatigue Shapes The Performance of Pay-What-You-Want Pricing." Journal of Business Research 144: 987-996. https://doi.org/10.1016/j.jbusres.2022.02.014.
May 2022
Wang, Cindy Xin, Joshua T. Beck, and Hong Yuan. "The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes." Journal of Marketing 85, no. 5: 145-160. https://doi.org/10.1177/0022242921990351.
September 2021
Dugan, Riley G., Joshua J. Clarkson, and Joshua T. Beck. "When Cause-Marketing Backfires: Differential Effects of One-For-One Promotions on Hedonic and Utilitarian Products." Journal of Consumer Psychology 31, no. 3: 532-550. https://doi.org/10.1002/jcpy.1229.
July 2021
Bhagwat, Yashoda, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV. "Corporate Sociopolitical Activism and Firm Value." Journal of Marketing 84, no. 5: 1-21. https://doi.org/10.1177/0022242920937000.
September 2020
Dagogo-Jack, Sokiente W., Joshua T. Beck, and Alex Kaju. "The Effect of Duration Metrics on Consumer Satisfaction." Psychology and Marketing 37, no. 3: 441-456. https://doi.org/10.1002/mar.21311.
March 2020
Beck, Joshua T., Ryan Rahinel, and Alexander Bleier. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders." Journal of Consumer Research 46, no. 5: 871-886. https://doi.org/10.1093/jcr/ucz040.
February 2020
Reich, Brandon J., Joshua T. Beck, and John Price. "Food as Ideology: Measurement and Validation of Locavorism." Journal of Consumer Research 45, no. 4: 849-868. https://doi.org/10.1093/jcr/ucy027.
December 2018
Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Strength Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6: 28-48. https://doi.org/10.1177/0022242918807673. Also published as a Marketing Science Institute working paper (17-123).
November 2018
Watson IV, George F., Joshua T. Beck, Conor M. Henderson, and Robert W. Palmatier. “Building, Measuring, and Profiting from Customer Loyalty.” Journal of the Academy of Marketing Science 43, no. 6: 790-825. https://doi.org/10.1007/s11747-015-0439-4. Also published as a Marketing Science Institute working paper (13-120).
November 2015
Beck, Joshua T., Kelly Chapman, and Robert W. Palmatier. “Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.” Journal of International Marketing 23, no. 3: 1-21. https://doi.org/10.1509/jim.15.0010.
September 2015
Samaha, Stephen A., Joshua T. Beck, and Robert W. Palmatier. “The Role of Culture in International Relationship Marketing.” Journal of Marketing 78, no. 5: 78-98. https://doi.org/10.1509/jm.13.0185. Also published as a Marketing Science Institute working paper (13-117).
September 2014
Henderson, Conor M., Joshua T. Beck, and Robert W. Palmatier. "Review of the Theoretical Underpinnings of Loyalty Programs." Journal of Consumer Psychology 21, no. 3: 256-276. https://doi.org/10.1016/j.jcps.2011.02.007.
July 2011
Book Chapters:
Clarkson, Joshua C., Joshua T. Beck, Ashley S. Otto, and Riley G. Dugan. "Methods of Public Influence." In Handbook of Research Methods in Consumer Psychology, edited by Frank R. Kardes, Paul P. Herr, and Norbert Schwarz. New York: Taylor and Francis Group.
May 2019
Beck, Joshua T. and Robert W. Palmatier. "Relationship Marketing." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal, 293-310. Northampton, MA: Edward Elgar.
January 2013
Presentations
- "The Role of Identification Needs in Shaping the Efficacy of the One-for-One Promotional Model," with Riley Dugan and Joshua Clarkson, American Marketing Association Summer Conference, August 2017
- "Marketing to Fans All Over the World: How Fan Identification and Social Context Jointly Shape Brand Sponsorship Effectiveness," with Marc Mazodier and Conor Henderson, American Marketing Association Summer Conference, August 2017
- "Soapbox Profits: How Brand Activism Impacts Abnormal Stock Returns," with Yashoda Baghwat, Nooshin Warren, and George F. Watson, INFORMS Society for Marketing Science Conference, June 2017
- "By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control," with Alexander Bleier and Ryan Rahinel, Association for Consumer Research Conference, October 2016
- "Economic Inequality and Brand Performance," with Colleen Harmeling, Yashoda Bhagwat, and Conor M. Henderson, American Marketing Association Summer Conference, August 2016
- "Economic Inequality, Trust, and Brand Leadership," with Colleen Harmeling, Yashoda Bhagwat, and Conor M. Henderson, Theory + Practice in Marketing Conference, May 2016
- "Brands as Stewards: The Role of Brand Leadership in the Process of Restoring Control," with Alex Bleier and Ryan Rahinel, European Marketing Academy (EMAC) Conference, May 2016
- "Winning Me (Us) Back: How Self-Construal Shapes the Efficacy of Targeted Brand Apologies," with Roseann V. Hassey, American Marketing Association Winter Conference, February 2016
- "Norms as Standards vs. Self-Descriptions: How Dynamic Information Shifts Interpretation of Normative Messages," with Sokiente W. Dagogo-Jack and Nidhi Agrawal, Association for Consumer Research North American Conference, October 2014
- "Culture's Impact on Relationship Marketing in BRIC Countries," with Stephen A. Samaha, American Marketing Association Summer Conference special session with Jag Sheth, Olga Tretyak, and Aurea Ribeiro, August 2012
- "Unpacking Loyalty: A Meta-analytic Review for B2B Relationships," Special session: Emerging Interorganizational Issues, with George F. Watson IV, Conor M. Henderson, and Robert W. Palmatier, American Marketing Association Summer Conference, August 2012
- "Relationship Marketing," with Robert Palmatier, B2B Authors' Conference hosted by Edward Elgar Publishing, Ltd., Harvard University, August 2010
- "Leveraging Groups," with Robert W. Palmatier and Conor M. Henderson, American Marketing Association Summer Conference, August 2010
The Lundquist College boasts an impressive track record preparing the next generation of post-secondary educators, researchers, advisors, administrators, leaders, and scholars.
Associate professor of marketing Joshua T. Beck has been named the Thomas C. Stewart Distinguished Professor for 2021.
Research by marketing professor Joshua Beck shows companies need to be in step with key stakeholders.
Lundquist College faculty continue to impress with distinguished honors and top industry recognition for their pioneering work.
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.
Making the career connection, driving up rankings, taking home trophies, and much more in the Fall 2018 issue of UO Business: The Magazine.