Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals.
Steffen Jahn
Instructor of Marketing
Affiliations: Marketing, Warsaw Sports Marketing Center
Email: sjahn@uoregon.edu
Phone: 541-346-1438
Office: Lillis 433
Journal Articles:
Wolf, Tobias, Steffen Jahn, Maik Hammerschmidt, and Welf H.Weiger. "Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain." International Journal of Research in Marketing 38, no. 2: 472-491. https://doi.org/10.1016/j.ijresmar.2020.06.001.
June 2021
Jahn, Steffen, Ann-Christin Langer, Ossama Elshiewy, and Yasemin Boztug. "How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls." Marketing ZFP 42, no. 4: 35-46. https://doi.org/10.15358/0344-1369-2020-4-35.
September 2020
Jahn, Steffen, George Tsalis, and Liisa Lahteenmaki. "How Attitude Towards Food Fortification Can Lead to Purchase Intention." Appetite 133, no. 1: 370-377. https://doi.org/10.1016/j.appet.2018.11.022.
February 2019
Beeck, Ines, Steffen Jahn, and Waldemar Toporowski, W. "For Myself or Others? How App Service Design Impacts Physical Retail Experience." Proceedings of the International Conference on Information Systems 39.
December 2018
Jahn, Steffen, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338. https://doi.org/10.1016/j.jbusres.2018.08.005.
November 2018
Cornwell, T. Bettina, Steffen Jahn, Hu Xie, and Wang Suk Suh. "Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437. https://doi.org/10.1123/jsm.2017-0248.
September 2018
Jahn, Steffen, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald. "Selling the Extraordinary in Experiential Retail Stores." Journal of the Association for Consumer Research 3, no. 3: 412-424. https://doi.org/10.1086/698330.
July 2018
Drengner, Jan, Steffen Jahn, and Pia Furchheim. "Flow Revisited: Process Conceptualization and a Novel Application to Service Contexts." Journal of Service Management 29, no. 4: 703-734. https://doi.org/10.1108/JOSM-12-2016-0318.
July 2018
Jahn, Steffen, Jutta Schuch-Haellmigk, Till Dannewald, and Yasemin Boztug. "How Category Average Reference Points Affect Choice of Sugary Foods." Appetite 126: 201-209. https://doi.org/10.1016/j.appet.2018.04.001.
July 2018
Sanjari, S. Setareh, Steffen Jahn, and Yasemin Boztuğ. "Dual-Process Theory and Consumer Response to Front-of-Package Nutrition Label Formats." Nutrition Reviews 75, no. 11: 871-882. https://doi.org/10.1093/nutrit/nux043.
November 2017
Nierobisch, Tim, Waldemar Toporowski, Till Dannewald, and Steffen Jahn. "Flagship Stores for FMCG National Brands: Do They Improve Brand Cognitions and Create Favorable Consumer Reactions?" Journal of Retailing and Consumer Services 34: 117-137. https://doi.org/10.1016/j.jretconser.2016.09.014.
January 2017
Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztuğ. "Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Sales Volume." Journal of the Association for Consumer Research 1, no. 1: 104-114. https://doi.org/10.1086/684286.
January 2016
Jahn, Steffen, Hansjoerg Gaus, and Tina Kiessling. "Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in The Elderly Segment." Psychology & Marketing 29, no. 6: 445-457. https://doi.org/10.1002/mar.20533.
June 2012
Drengner, Jan, Hansjoerg Gaus, and Steffen Jahn. "Does Flow Influence The Brand Image in Event Marketing?" Journal of Advertising Research 48, no. 1: 138-147. https://doi.org/10.2501/S0021849908080148.
March 2008
For the second year in a row, a stellar lineup of eight professors joined the Lundquist College of Business.