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Steffen Jahn

Instructor of Marketing

Affiliations: Marketing, Warsaw Sports Marketing Center
Phone: 541-346-1438
Office: Lillis 433



Steffen Jahn is an instructor of marketing in the Lundquist College of Business at the University of Oregon. Prior to joining the University of Oregon, he was an assistant professor of marketing at the University of Goettingen, Germany.

Jahn's interdisciplinary scholarship focuses on extraordinary experiences in sports and event contexts as well as motivation in food and entrepreneurial decision making. His research has recently appeared in the Journal of the Association for Consumer Research, Nutrition Reviews, Journal of Business Research, Journal of Sport Management, and Journal of Service Management, among others.

Jahn has been involved for several years with Chemnitz University of Technology's Centre for Knowledge and Technology Transfer where he helped develop strategies to foster entrepreneurial activity among university students and faculty. He has consulted developers of 3D streaming and live-event-evaluation solutions as well as executives of large and small enterprises, including Bosch, Melt! Festival, and Warwick Music Equipment. Before his academic career, he was a competitive soccer player and still follows a wide range of sports with great enthusiasm.

Degree History:
  • PhD, Business Administration, Chemnitz University of Technology, 2012
  • MS (Diplom-Kaufmann), Business Administration, Chemnitz University of Technology, 2005
Previous Positions:
  • Assistant Professor of Marketing, University of Goettingen
Honors and Awards:
  • Best Conceptual Paper, Academy of Management Entrepreneurship Division, 2016
  • Best in Conference Paper, American Marketing Association, 2013
  • Best Paper Award for Junior Research, European Council of Small Business, 2010

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Journal Articles:

Wolf, Tobias, Steffen Jahn, Maik Hammerschmidt, and Welf H.Weiger. "Competition versus Cooperation: How Technology-Facilitated Social Interdependence Initiates the Self-Improvement Chain." International Journal of Research in Marketing 38, no. 2: 472-491.

June 2021

Jahn, Steffen, Ann-Christin Langer, Ossama Elshiewy, and Yasemin Boztug. "How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls." Marketing ZFP 42, no. 4: 35-46.

September 2020

Jahn, Steffen, George Tsalis, and Liisa Lahteenmaki. "How Attitude Towards Food Fortification Can Lead to Purchase Intention." Appetite 133, no. 1: 370-377.

February 2019

Beeck, Ines, Steffen Jahn, and Waldemar Toporowski, W. "For Myself or Others? How App Service Design Impacts Physical Retail Experience." Proceedings of the International Conference on Information Systems 39.

December 2018

Jahn, Steffen, T. Bettina Cornwell, Jan Drengner, and Hansjoerg Gaus. "Temporary Communitas and Willingness to Return to Events." Journal of Business Research 92: 329-338.

November 2018

Cornwell, T. Bettina, Steffen Jahn, Hu Xie, and Wang Suk Suh. "Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance." Journal of Sport Management 32, no. 5: 426-437.

September 2018

Jahn, Steffen, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald. "Selling the Extraordinary in Experiential Retail Stores." Journal of the Association for Consumer Research 3, no. 3: 412-424.

July 2018

Drengner, Jan, Steffen Jahn, and Pia Furchheim. "Flow Revisited: Process Conceptualization and a Novel Application to Service Contexts." Journal of Service Management 29, no. 4: 703-734.

July 2018

Jahn, Steffen, Jutta Schuch-Haellmigk, Till Dannewald, and Yasemin Boztug. "How Category Average Reference Points Affect Choice of Sugary Foods." Appetite 126: 201-209.

July 2018

Sanjari, S. Setareh, Steffen Jahn, and Yasemin Boztuğ. "Dual-Process Theory and Consumer Response to Front-of-Package Nutrition Label Formats." Nutrition Reviews 75, no. 11: 871-882.

November 2017

Nierobisch, Tim, Waldemar Toporowski, Till Dannewald, and Steffen Jahn. "Flagship Stores for FMCG National Brands: Do They Improve Brand Cognitions and Create Favorable Consumer Reactions?" Journal of Retailing and Consumer Services 34: 117-137.

January 2017

Elshiewy, Ossama, Steffen Jahn, and Yasemin Boztuğ. "Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Sales Volume." Journal of the Association for Consumer Research 1, no. 1: 104-114.

January 2016

Jahn, Steffen, Hansjoerg Gaus, and Tina Kiessling. "Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in The Elderly Segment." Psychology & Marketing 29, no. 6: 445-457.

June 2012

Drengner, Jan, Hansjoerg Gaus, and Steffen Jahn. "Does Flow Influence The Brand Image in Event Marketing?" Journal of Advertising Research 48, no. 1: 138-147.

March 2008

In the News

Marketing instructor Steffen Jahn and coauthors examined whether self-improvement apps are helping users achieve their goals.

For the second year in a row, a stellar lineup of eight professors joined the Lundquist College of Business.