Hong Yuan

About

Hong Yuan is a Professor of Marketing and coordinator of the marketing PhD program at the Lundquist College of Business. Yuan's expertise includes retailing, pricing, promotion, services marketing, and sustainability. Her research has been featured in journals including the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Business Research, and Journal of Retailing. She also serves on the editorial review board of the Journal of Academy of Marketing Science, Journal of Retailing, and Psychology & Marketing.

Yuan received her PhD and MA from the University of Michigan. Since joining the Lundquist College, her research has been funded by organizations such as the National Bureau of Economics Research, Marketing Science Institute, and the National Natural Science Foundation of China.

• PhD, Marketing, University of Michigan, 2005
• MA, Applied Economics, University of Michigan, 2001
• BS, Management Information Systems, Fudan University, 1997

• Professor of Marketing, University of Oregon, 2022–present
• Booth Associate Professor and Research Scholar, University of Oregon, 2018–2022
• Director, Business Research Institute, University of Oregon, 2016–2022
• PhD Coordinator, Department of Marketing, University of Oregon, 2015–present
• Associate Professor of Marketing (with tenure), University of Oregon, 2015–2022
• Research Economist, National Bureau of Economic Research, 2015–2017
• Associate Professor of Marketing (untenured), University of Oregon, 2013–2015
• Visiting Assistant Professor of Marketing, University of Oregon, 2012–2013
• Assistant Professor of Marketing, University of Illinois at Urbana-Champaign, 2005–2012
• Graduate Student Instructor, University of Michigan, 2002–2003

• Area Editor, Journal of Business Research, 2023–present
• Area Editor, Journal of Current Issues and Research in Advertising, 2022–present
• Guest Editor, Special Issue on Dynamic and Personalized Pricing, Journal of Business Research, 2021
• Editorial Board Member, Psychology & Marketing, 2021–present
• Editorial Board Member, Journal of Retailing, 2018–present
• Editorial Board Member, Journal of Academy of Marketing Science, 2016–present
• Editorial Board Member, Journal of Global Academy of Marketing Science, 2009–2016

• Consumer Protection Research Grant ($26,450), University of Oregon, April 2022
• Consumer Protection Research Grant ($9000), University of Oregon, May 2021
• Research Grant (#72072065, ¥480,000—approximately $80,000), National Natural Science Foundation of P.R. China, 2021–2024
• Harold and Muriel Berkman Charitable Foundation Grant ($3,000), December 2019
• Research Grant (#4000917, $2,000), Marketing Science Institute, November 2019
• Best Paper Award, SERVSIG Conference in Paris, France, June 2018
• Stanley C. Hollander Award for the Best Retailing Paper, Academy of Marketing Science Conference, May 2018
• SSA Grant (#5 RRC08098400, Project NB16-04, $70,887), National Bureau of Economics Research Retirement Research Center, 2015–2017
• Dean's Research Award, University of Oregon, 2015
• John and Emiko Kageyama Endowment Fund Research Grant for Untenured Faculty, University of Oregon, 2013 ($2,000), 2014 ($2,000), 2015 ($2,000)
• Research Grant (#71272126, ¥600,000—approximately $100,000), National Natural Science Foundation of P.R. China, 2013–2016
• Member of the List of Faculty Ranked as Excellent by Students, University of Illinois at Urbana-Champaign, 2010–2011
• Albert J. Haring Symposium Faculty (representing the University of Illinois at Urbana-Champaign), Indiana University, 2011
• Teacher Scholar, Center for Excellence in Teaching, University of Illinois at Urbana-Champaign, 2010
• Research Board Grant ($9,600), University of Illinois at Urbana-Champaign, 2008
• Honorable mention, Best Paper of the Conference and Best Paper Award of Distribution Channels Track, Winter AMA Educator's Conference, 2006
• William R. Davidson Award for the Best Article, the Journal of Retailing, 2004
• Grant for Research on Market Experiments ($12,000), Marketing Science Institute, 2003
• AMA Sheth Doctoral Consortium Fellow (representing University of Michigan), University of Minnesota, 2003
• Milton G. and Josephine H. Kendrick Award for Outstanding Doctoral Work, University of Michigan, 2002–2003
• INFORMS Doctoral Consortium Fellow (representing University of Michigan), University of Alberta, Canada, 2002
• Gerald and Lillian Dykstra Teaching Award for Outstanding Graduate Student Instructors, University of Michigan, 2002
• Albert J. Haring Symposium Fellow (representing University of Michigan), Indiana University, 2001
• Gessner's Award for Outstanding Students from Developing Countries, University of Michigan, 2000–2001

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