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In the News

Marketing professors Joshua T. Beck, Hong Yuan, and coauthor examine participative pricing to understand how it might enhance purchase outcomes.
The Lundquist College boasts an impressive track record preparing the next generation of post-secondary educators, researchers, advisors, administrators, leaders, and scholars.
Associate professor of marketing Joshua T. Beck has been named the Thomas C. Stewart Distinguished Professor for 2021.
Research by marketing professor Joshua Beck shows companies need to be in step with key stakeholders.
In a piece for The Conversation, marketing professor Joshua Beck looked into the ideology behind veganism and why the lifestyle can be such a hot-button issue for others.
Marketing professor Linda Price was named both an Association of Consumer Research (ACR) Fellow and American Marketing Association (AMA) Fellow in the same year. She is the first woman to have received both awards.
Making the career connection, driving up rankings, taking home trophies, and much more in the Fall 2018 issue of UO Business: The Magazine.
Research by marketing professor Joshua Beck and doctoral candidate Brandon Reich found that locavorism is becoming a driving force in the way people eat.