Aaron McDonald began his career in the high-tech industry in the Chicago area in 2008. His first job was in high-tech sales before moving to product management. During this time, Aaron visited hundreds of firms ranging from capital medical equipment manufacturers to aeronautical motion simulation designers. Aaron then moved to Austin, TX to work in global business development for a semi-conductor company. During these years, Aaron worked with R&D, Sales, key customers, and finance to create 2-7 year strategies as well as evaluate technology startups for acquisition.
In 2013, Aaron left the high-tech industry to pursue his Masters in Sustainability at Hawaii Pacific University. During his time in Hawaii, Aaron helped create and launch a social enterprise that provided co-working space and training programs for socially and environmentally aligned startups and small businesses.
In 2015, Aaron joined the Management Department at the Lundquist College of Business as a PhD Student. During the PhD program, Aaron has pursued research interests in strategy, technology, sustainability, networks, and organizational research methods. His dissertation is on how firms use nonmarket strategies to change IP institutions in the wake of digital piracy. Aaron also pursues research on introducing tensor-based analytics to organizational emergence and network research. Additionally, he has published research on firms’ role as meso-level actors for sustainability initiatives. Furthermore, Aaron has taught a variety of topics at the Lundquist College of Business, including firm strategy, negotiation strategies, and entrepreneurship. Aaron’s approach to teaching is to combine theory with incites from his industry experience to create an engaging and participatory class environment.