Course Title (credit hours)
|Launching New Ventures (4)||MGMT 335||Major status and MGMT 321|
|Accounting for Entrepreneurs (4)||ACTG 340||Major status|
|Entrepreneurial Marketing (4)||MKTG 445||Major status and MKTG 311|
|Implementing Entrepreneurial Strategies (4)||MGMT 455||MGMT 335, ACTG 340, and MKTG 445|
Concentration Course Descriptions
MGMT 335 Launching New Ventures
Skills, behaviors, and knowledge necessary for creating and growing new ventures. Evaluating opportunities, developing growth strategies, obtaining venture financing, intellectual property, and building a management team. Pre-req: major status and MGMT 321
ACTG 340 Accounting for Entrepreneurs
Sources and of cash in the context of start-up and small firms. Emphasis on cash generated by operations and used for operations and growth. Secondary emphasis on external sources of cash. Pre-req: major status.
MKTG 445 Entrepreneurial Marketing
Techniques for analyzing and developing new markets. Pricing, communicating, and distributing new products or services with limited resources. Developing marketing plans for new ventures. Pre-req: major status and MKTG 311.
MGMT 455 Implementing Entrepreneurial Strategies
Capstone course developing the skills needed to create, launch and grow innovative new ventures – either as start ups or within established businesses. Pre-requisites: MGMT 335, ACTG 340, and MKTG 445.