The Erb Memorial Union leadership team hired the OCG to research, design, and launch an EMU Business Association (EMU-BA). The EMU-BA’s mission is to promote the business environment and stimulate cooperative growth while enhancing the student experience. The first phase of the project was comprised of research on other successful business associations and interviews with the 12+ EMU-BA member companies. The OCG team drafted an EMU-BA blueprint including structure, governance, roles and responsibilities, operations, events, and more. Finally, the OCG led the first meeting of the EMU-BA to officially launch the association, form the core team, and identify near term opportunities for the members.