Course Title (credit hours)
|Marketing Research (4)||MKTG 390||Major status & MKTG 311|
|Sports Marketing (4)||SBUS 450||Major status & MKTG 311|
|Choose any two of the following three:|
|Sports Sponsorship (4)||SBUS 452||Major status & MKTG 311|
|Law and Sports Marketing (4)||SBUS 453||Major status & MKTG 311|
|Financing Sports Business (4)||SBUS 455||Major status & MKTG 311|
Concentration Course Descriptions
MKTG 390 Marketing Research (4). Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical analysis, and communication of results.
SBUS 450 Sports Marketing (4). Essentials of effective sports marketing. Includes research, segmentation, product and fan development, pricing, licensing, and communication channels such as advertising, sales promotion, and publicity.
SBUS 452 Sports Sponsorship (4). Detailed consideration of the relation between sports and corporate sponsorship programs. Focuses on alignment marketing, sponsor value, sponsorship sales, and sponsorship evaluation.
SBUS 453 Law and Sports Marketing (4). Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues.
SBUS 455 Financing Sports Business (4). Comprehensive examination of traditional and innovative revenue acquisition methods available to sports organizations. Topics include capital financing, joint ventures, ticket sales, concession operations and fund raising.
It is strongy recommended students take the following course:
MKTG 490 Marketing Strategy (4). Capstone marketing course. Primary focus on developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability.
Students who complete MKTG 490 must choose from one of two prerequisite options. Students may choose either MKTG 390 and MKTG 420 or MKTG 390 and SBUS 452.