MKTG 612: MARKET ANALYSIS AND MARKETING MANAGEMENT
This course introduces the concept of marketing, factors that influence marketing management, and the role of marketing in society and business. The class will address the benefits of market analysis, target customer identification, and development of marketing-mix strategies structured to deliver superior customer value and optimize organizational performance. The objective is to develop skills and knowledge in the areas of consumer behavior, market segmentation, targeting, positioning, product, services, price, place, promotion, and strategic marketing with a sustainable, ethical and socially responsible approach.
MKTG 660: MARKETING RESEARCH
Marketing research as a tool for decision-making. Planning research projects; design, measurement, experimental and non-experimental techniques, analysis and interpretation of data; reporting research results.
OBA 612: QUALITATIVE METHODS FOR MANAGERS
This course aims to achieve a level of understanding of statistical inference that enables students to be intelligent consumers of statistical analyses, able to apply some of the more useful analytic techniques including the modeling of relationships among variables and an introduction to classification. Specifically we will cover statistical sampling, estimation, hypothesis testing, and regression (simple, multiple, and logistic).
OBA 613: OPERATIONS MANAGEMENT
This course is designed to address the key operations management issues in manufacturing and service organizations that have strategic as well as tactical implications. Students learn to understand the role of operations management in the overall business strategy of the firm; the strategic and tactical linkages between operations function and other functional areas of the firm; and the application of operations management policies and techniques to manufacturing as well as service sector firms. In addition, the course aims to identify and evaluate comparative approaches to operations management in an international context, as well as a range of tools appropriate for analysis of operating systems of the firm.
SBUS 607: SPORTS BUSINESS SEMINAR
SBUS 609: STRATEGIC PLANNING PROJECT
Strategic Planning Project courses are part of the experiential learning that characterizes the Oregon MBA. Student teams are paired up with Northwest companies pursuing opportunities for growth or facing obstacles to growth. Under the guidance of faculty advisors, team facilitators, and outside consultants, students apply classroom lessons and learn what can't be taught in the classroom as they research the company, analyze their findings, and present their conclusions to senior management.
SBUS 650: SPORTS MARKETING
Examines essentials of effective sports marketing. Includes product or property development, legal aspects, segmentation , pricing, and communication channels (e.g., broadcast media).
SBUS 652: SPONSORSHIP
Detailed consideration of the relation between sports, law, and corporate sponsorship programs. Focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value, and sponsorship valuation.
SBUS 655: ECONOMIC ASPECTS OF SPORTS
Comprehensive coverage of traditional and innovative revenue methods available to sports organizations from public and private sources. Detailed consideration of venue-based income sources (e.g., premium seating, permanent seat licenses).