Fall Year 1: Courses
SBUS 610 – Product Line Management: Learn the core principles of product creation and merchandising from concept and ideation to delivery of product to retail and consumer. Students will learn to translate athlete and consumer insights into innovative product solutions and build foundational knowledge for related jobs within the industry.
SBUS 610 – Sports Product Branding: With an emphasis on sports and outdoor product brands, this course is designed to explore company branding strategies, how customer insight drives sources of differentiation that drive brand attributes, positioning and brand name, various methods of creating a brand name, how a brand fits into product line strategy, price-performance position and value creation, and competitor analysis and brand positioning. The end of course deliverable will be a brand strategy brief.
HPHY 610 – Human Physiology and Sports Products: This course is a focused exploration of the core sciences of human performance: physiology and kinesiology, which inform the sports and outdoor product industry at the level of product development, product design and marketing. Key challenges to human performance, including balancing work and energy, heat stress, cold stress, water loss, fatigue, and the interplay between the athlete and their clothing, footwear, and equipment in multiple dimensions will be studied from the scientist’s perspective and through case studies.
SBUS 608 – Smart Products: This course will focus on emerging innovation and smart technologies used in the sports and outdoor product industry, and where the market is headed.
MKTG 660 – Marketing Research: This course is an overview of the marketing research process from a methodological perspective, designed to provide a foundation for effective business decision-making. The key objectives include: understanding different stages of the marketing research process; becoming familiar with research terminology and methodology; developing analytical skills for effective marketing research; and appreciating how marketing research impacts business decisions. It is intended to make students well-informed users of state-of-the-art marketing research. The skills covered in this course are applicable to marketing problems encountered in sports product markets, as well as other types of consumer and business-to-business markets.
SBUS 601 – Integrative Project: Students will be introduced to the SPM Innovation Lab and start to learn the ‘making’ process for products. Student teams will be formed and begin to build a brand strategy.
Winter Year 1: Courses
SPD 610 – Sports Product Design: Focuses on designing products with an athlete and consumer-focused product brief. The course will include learning about materials, sustainability specifications, as well as how to make a prototype. The main goal of this course is to learn design and production methods for any sports and outdoor product.
SPD 608 – Practicum in Sports Product Prototyping: Students will learn how to use the SPM Innovation Lab equipment to build sports and outdoor product prototypes. (Equipment includes specialty sewing machines, 3-D printer, vacuum-forming, etc.)
MKTG 610 – Product Development: Gain knowledge and experience of the process of product development including new materials research, costing, product prototyping, testing, commercialization, and manufacturing. The course will expose students to how to effectively manage a multitude of products through the creation process and identify the issues related to product planning and strategy execution.
ATCG 662 – Strategic Cost Accounting: Provides an understanding of how cost information supports the creation and implementation of corporate strategies. Topics include customer profitability analysis, value chain and product cost analysis, activity-based management, FOB costs vs. landed costs, costs of quality, environmental cost management, capacity decisions, transfer pricing, and evaluating performance. This course will also include gross margins and profitability for brands, product lines retailers, manufacturers and companies.
CH 610– Green Materials: Develop a basic understanding of sustainability frameworks and life-cycle assessment of materials and product manufacturing within the sport and outdoor product industry. Students will explore how green materials and green manufacturing is driving innovation and change within the corporate landscape, as well as material science education that industry experts use to make decisions.
SBUS 601 – Integrative Project: Student teams will develop a product design and product development brief for their integrative project to solve a consumer problem. This will influence each team’s project prototype.
Europe/Baltimore/NYC: This term will include a 1-week trip to Germany for the largest sports and outdoor product trade show in the world – ISPO Munich, as well as adidas’ World Headquarters, PUMA’s World Headquarters, Under Armour’s World Headquarters and retail in NYC. Students will see the latest sports products brands, innovation and trends, and much more.
Spring Year 1: Courses
OBA 577 – Supply Chain Operations and Information: Strategic and tactical issues pertaining to the distribution and delivery of products and services. Methodologies and systems for designing, tracking, and managing complex global operations. This course also cover global sourcing strategies and the global supply chain used by the sports and outdoor product companies, including the history of sourcing in Asia and the importance of managing sustainability in this process.
MKTG 665 – Marketing Strategy: This course will connect the dots between product, brand strategy and retail execution. All aspects of the marketing strategy are designed to achieve a desired brand strategy image and consumer buying experience. This course will also examine how to develop market performance benchmarks and track performance.
MGMT 614 - Strategic Management: Students will gain an understanding of organizational and environmental issues and how to manage these contingencies to gain competitive advantages. The focus will be on diagnosing and assessing organization situations and to understand how both large and small firms can be more effective and efficient.
SBUS 607 - International Sports Products: This course examines global markets with respect to consumers, market infrastructures, global and regional brands and how product innovation and sustainability are managed in different global markets. Special attention is devoted to pricing, retailing and supply chain issues that impact the cost of serving global markets. Different strategies for brand customization are presented as many international markets have unique needs around color, customs and culture.
SBUS 601 - Integrative Project: Teams will continue to work on prototype development working with factories to source and produce samples. In addition, students will begin to learn merchandising considerations that affect product creation to ensure product market opportunity.
Summer Year 1: Company Internship Brief
The Summer Internship is an important part of experiential learning within the sports and outdoor product industry. The following are some benefits of the experience:
- The internship experience allows students to specialize their product education by focusing on footwear, apparel or equipment.
- Students can specialize further by choosing the part of the product process they are most interested in learning, such as product design, product development, product marketing, product sourcing, product manufacturing, etc.
- Students are responsible for reporting back to their cohort about the experience and what they learned.
- Successful internships will help students grow their network of connections in the sports and outdoor product industry and bring them closer to the start of their new career.
Fall Year 2: Courses
SBUS 653 - Legal Aspects of Sports Business: Examines social responsibility and legal concepts in sports and outdoor product management including, antitrust, labor rights, intellectual property rights including patents, trademarks, copyrights, sponsorships, product and event liability.
MGMT 620 - Managing Global Business: To prepare managers to work effectively with people and companies from highly divergent cultural backgrounds to succeed in an increasingly competitive global business environment. The course will examine how basic organization and management processes can differ across borders, as well as various management strategies for accommodating these differences. An emphasis is given to developing the global management skills necessary to succeed in the new global economy.
ACTG 612 – Financial Accounting: Presents how financial accounting information is prepared and reported – one of the fundamental building blocks of a business education. This course is designed to assist students in developing an understanding of financial accounting concepts and techniques, allowing them to become effective and informed users of financial statement information. Students will follow a publicly traded sports or outdoor product company through the term to develop an in depth understanding of the income statement, balance sheet, statement of cash flow and related financial performance metrics.
MGMT 625 – New Venture Planning: Student teams engage in customer discovery and brand strategy along with an assessment of innovative market opportunities and business requirements for the product creation process. Students should develop the requirements and insights to build a solid brand strategy.
SBUS 601 - Integrative Project- Go-To-Market: Students will build go-to-market plans to connect merchandising, marketing, and sales into a sell-in presentation for potential buyers. In addition, students will work on their investor pitches and product testing to ensure product and brand are prepared for product launch.
Asia Consumer and Manufacturing Trip: This trip will allow students to learn more about the Asian consumer and experience sports product manufacturing and supply chain operations first-hand.
Winter Year 2: Courses
Integrated Project – Capstone: The final term of the Integrated Project is devoted entirely to experiential learning. You will work on team projects to support your portfolio. Outlined below are the major deliverables for this 9-unit term:
- Present a global brand strategy, as well as target consumer profiles and data to support that strategy
- Demonstrated understanding of innovation, sustainability, and costing – their unique benefits and sources of competitive advantage
- Present manufacturing, supply-chain, retail strategy, pricing and merchandising plans
- Present a capstone product, strategy and business plan to an evaluation panel of 3 to 5 industry professionals
- Demonstrated capability to move product to the first production run
- Create a leadership identity and understand leadership strategies and influence within large and small teams