Marketing Concentration

Prepare for a career in advertising, professional selling, distribution, and marketing research.

The marketing concentration provides students with the understanding of the contributions of the social sciences and of quantitative methods to the study of marketing. The concentration's curriculum includes courses on marketing research and strategy, marketing communications, and consumer behavior.



Concentration Requirements

  • MKTG 390: Marketing Research
  • MKTG 415: Marketing Analytics
  • MKTG 435: Consumer Behavior
  • MKTG 490: Marketing Strategy

Note: Students who took MKTG 420 prior to the changes to the concentration in fall 2023 can still use the course in place of MKTG 415. Talk with an advisor for more details.

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Recommended Course Sequence

Students are strongly encouraged to take MKTG 390 or MKTG 415 as early as possible, and one of those two courses must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.

Students in the marketing concentration must also take at least one elective from two another Lundquist College department. Taking five marketing classes will prepare you thoroughly for a marketing career and enhance your job market prospects upon graduation. Marketing majors at other universities usually take five or more marketing electives.

Speak with an Advisor


Course Offerings

The following is an example schedule showing when upper-division required marketing courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.

Fall

  • MKTG 390
  • MKTG 410
  • MKTG 420
  • MKTG 435
  • MKTG 445*

 

Winter

  • MKTG 390
  • MKTG 415
  • MKTG 410
  • MKTG 420
  • MKTG 435
  • MKTG 445*
  • MKTG 470*
  • MKTG 490

Spring

  • MKTG 390
  • MKTG 415
  • MKTG 420
  • MKTG 435
  • MKTG 445*
  • MKTG 470*
  • MKTG 490

Elective Recommendations

Recommended Marketing Electives

  • MKTG 420: Marketing Communications
  • MKTG 445: Entrepreneurial Marketing
  • MKTG 470: International Marketing
  • MKTG 410: Sustainability Marketing
  • MKTG 410: Digital Marketing

Recommended Business Electives

  • MGMT 417: Negotiation Strategies
  • MGMT 420: Managing in a Global Economy
  • MGMT 416: Organizational Development and Change Management

Additional Resources

Careers to Consider

  • Advertising
  • Brand management
  • Buyer
  • Market research
  • Promotions
  • Public relations
  • Sales
  • Social media

Recommended Reading

  • Ad Age
  • Business Week
  • Oregon Business
  • Wall Street Journal
  • Wired

Campus Opportunities

  • American Marketing Association
  • International Business and Economics Club
  • Sales Club
  • Social Media Club
  • The Main Event
  • Toastmasters
  • Warsaw Sports Business Club

Off-Campus Opportunities

  • Internships