Online Master's Requirements and Courses

21-Month Online Student Roadmap

Our innovative master’s degree program is now available online. The 21-month hybrid program begins in September and takes place over the course of seven 10-week sessions.

Year One

Insights: Fall and Winter Year 1

Marketable Skills

  • Consumer insights
  • Competitive analysis
  • Marketplace opportunity

Courses: Fall Year 1

  • Consumer Research
  • Sports Product Line Management
  • Professional Development I
  • Integrative Project I

Experiential: Fall Year 1

  • Residency #1: Orientation
  • Mentors (ongoing)

Career: Fall Year 1

  • Insights

Team Presentations: Fall Year 1

Gut Check (20 minutes)

  • Present idea
  • Consumer
  • Plan for success

Courses: Winter Year 1

  • Human Performance and Sports Products
  • Design Thinking
  • Sports Product Branding
  • Professional Development II

Project: Winter Year 1

  • Product brief

Career: Winter Year 1

  • Marketing yourself

Team Presentations: Winter Year 1

Checkpoint #1 (30 minutes)

  • Point of differentiation
  • Product relevance
  • Marketplace potential

Creation: Spring and Summer Year 1

Marketable Skills

  • Product brief
  • Product marketing
  • Costing

Courses: Spring Year 1

  • Sourcing and Costing
  • Product Development
  • Professional Development III
  • Integrative Project II

Experiential: Spring Year 1

  • Residency #2—Lab: First prototype and tech pack

Project: Spring Year 1

  • Tech pack

Career: Spring Year 1

  • Career map

Courses: Summer Year 1

  • Managing Global Business
  • Sustainability in Sports Products
  • Sustainable Supply Chain

Experiential: Summer Year 1

  • Residency #3—Lab: Prototypes

Career: Summer Year 1

  • Building networks

 

Year Two

Business: Fall Year 2

Marketable Skills

  • Financial plan
  • Balance scorecard
  • Line plan
  • Marketing plan
  • Product testing

Courses

  • International Sports Business
  • Legal Aspects of Sports Product
  • Integrated Project III

Experiential

  • Residency #4: Student trip

Project

  • Business plan

Career

  • Intercultural leadership
  • Team leadership

Team Presentations

Checkpoint #2 (30 minutes)

  • Focus on three functional areas: product; strategic management; supply chain
  • Option to include Asia launch and marketing plan

Global: Winter Year 2

Marketable Skills

  • Global Awareness
  • Demand planning
  • Marketplace capacity

Courses

  • Sports Product Marketing Strategy
  • New Venture Planning
  • Financial Accounting
  • Integrated Project IV

Career

  • Career Plan

Team Presentations

Checkpoint #3 (30 minutes)

  • Focus on three functional areas: international; legal; merchandising
  • How to make your product relevant in a non-primary market

Launch: Spring Year 2

Marketable Skills

  • E-commerce
  • Sell-in
  • Product launch

Courses

  • Leadership
  • Industry Projects
  • Captstone

Experiential

  • Residency #5: Capstone and graduation

Project

  • Capstone

Career

  • Leadership

Team Presentations

Capstone class final presentations (45 minutes)

  • Integrates all functions
  • Business case to go forward (or not)
  • Summarizes learnings from every term