Is it possible to be too attractive to be a successful influencer? In the fitness world, yes, according to new research by University of Oregon marketing PhD candidate Abby Frank and Andrew Edelblum, PhD ’22.
Abby Frank
PhD Candidate, Marketing
Affiliations: Marketing
Email: afrank3@uoregon.edu
Phone: 541-346-8886
Office: Anstett 291
Journal Articles:
Edelblum, Andrew, Abby Frank, and Justin Palmer. "The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement," Psychology & Marketing, forthcoming.
August 2025
Cornwell, T. Bettina, Abby Frank, and Rachel Miller-Moudgil. "A Research Agenda at the Intersection of Sport Sponsorship and Service." Journal of Service Management 35, no. 1: 108-126. https://doi.org/10.1108/JOSM-02-2022-0057.
January 2024
The UO's Insights Research Lab (IRL)—a resource for both academic researchers and businesses seeking to understand market dynamics, fine-tune products, test ad campaigns, and more—has now further expanded its capabilities.