Sports Product Management

Learn the Business of Sport and Outdoor Product Creation

Learn the Business of Sport and Outdoor Product Creation


Immerse yourself in the entire product creation lifecycle of the sports and outdoor industry through the lenses of innovation, sustainability, diversity and inclusion, and global business.

The University of Oregon partnered with the sports and outdoor product industry’s best to create this one-of-a-kind master’s program in Sports Product Management. Industry leaders have been involved in shaping the Sports Product Management program every step of the way by developing and teaching the curriculum, mentoring students, and steering the program via our Sports Product Management Industry Advisory Board.

96% of our alumni work around the world in large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, and Specialized, as well as SmithOptics, Hydroflask, Outdoor Research, and more.

Join us today and take the first step towards a successful career in this exciting field.

 

Student at front of the class standing in front of a large screen holding up an athletic shoe

Master's Degree Options

Earn your degree in person or remotely—you choose. 

  • Onsite Portland Master's: An 18-month immersive experience in Portland, Oregon, designed for emerging talent.
     
  • Online Master's: A 21-month innovative experience designed for working professionals you can partake in from anywhere.

Compare Degree Options

Two students in the foreground working with material at a table with several other students in the background sitting at tables and working on projects

How to Apply

Whether you're seeking to enter the sports and outdoor industry for the first time, or are ready to accelerate your career to the next level—we have degree options for you.

Apply Now

A Portland Home Base With a Global Reach

Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry.

Join Our Community

Learn more about the business of sports and outdoor product creation and how our engaged SPM community will lead you to success.

Connect with an Admissions Officer

Leaders of Today Shaping Leaders of Tomorrow

Industry leaders have been involved in shaping the Sports Product Management program from its creation, including developing and teaching the curriculum, mentoring students, and helping steer the program by being a part of the Sports Product Industry Advisory Board.

The KEEN product team explains the footwear product creation process.

The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez.

The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.

The team at Handful describes their creation process.

Yoshimi Saito

A Week in the Life

Yoshimi Saito shares what the student experience is like during the Portland master's program.

“I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.”

Read Yoshimi's Story

Ellen Schmidt-Devlin

SPM Faculty

Ellen Schmidt-Devlin

Executive Director, Portland Programs | Cofounder and Executive Director, Sports Product Management Program

“What I found in my career is that I would have to go first. I would have to be brave enough, have enough courage to say, ‘Okay, this may not work out, but if it does work out, it will work out not just for me, but for many other women.’”

Overhead view of a student drawing on paper surrounded by a laptop, supplies, materials, and athletic shoes

Your Journey

The Sports Product Management program was specifically created to build expertise critical to the sports and outdoor industry. If this is your passion, our program has the knowledge, network, and resources to lead you to success.

All of this direct experience results in more than 90 percent of our alumni working in the industry.

Explore Student Journey

Audience of students sitting in rows looking at an industry professional speaking

In-Demand Careers

Sports Product Management students are supported through the career exploration process by our dedicated instructors and staff. They also gain access to sports and outdoor product companies through industry events, internships, guest speakers, and more.

View Sports Product Careers

Pursue your master's among an elite group of talented individuals.

50
Average Cohort Size (SPM Portland)
25
Average Cohort Size (SPM Online)

 

47.5%
Racial and ethnic minorities
24%
Sports industry experience (Portland program)
44%
Sports industry experience (online program)

Additional Student Demographics

Multiple different-colored shoe molds hanging from a wooden ceiling

International Student Resources

The Lundquist College offers a wealth of resources specifically for international students to help navigate the application process.

Learn More

Multiple different-colored shoe molds hanging from a wooden ceiling

International Student Resources

The Lundquist College offers a wealth of resources specifically for international students to help navigate the application process.

Learn More

Upcoming Events

UO Sports Product Management Information Session
Event: UO Sports Product Management Information Session
Jun19
UO Sports Product Management Information Session Jun 19
UO Sports Product Management: Duck Chat
Event: UO Sports Product Management: Duck Chat
Jun20
UO Sports Product Management: Duck Chat Jun 20
UO Sports Product Management: Duck Chat
Event: UO Sports Product Management: Duck Chat
Jun27
UO Sports Product Management: Duck Chat Jun 27
UO Sports Product Management: Duck Chat
Event: UO Sports Product Management: Duck Chat
Jul11
UO Sports Product Management: Duck Chat Jul 11
UO Sports Product Management: Duck Chat
Event: UO Sports Product Management: Duck Chat
Jul18
UO Sports Product Management: Duck Chat Jul 18
UO Sports Product Management: Duck Chat
Event: UO Sports Product Management: Duck Chat
Jul25
UO Sports Product Management: Duck Chat Jul 25

Browse All Events

 

Follow Us on Instagram

 

Research

The Sports Product Management program is committed to research efforts that support innovation and advance learning in the world of sports and outdoor products.

Contact Us

Sports Product Management Program
uospm@uoregon.edu
503-412-3777 

Academic Facility
109 NW Naito Parkway
Portland, OR 97209

Mailing Address
38 NW Davis Street, Suite 200
Portland, OR 97209

Sports Product Management students in class facing the camera and smiling in response to a professors point