Immerse yourself in the entire product creation lifecycle of the sports and outdoor industry through the lenses of innovation, sustainability, diversity and inclusion, and global business.
The University of Oregon partnered with the sports and outdoor product industry’s best to create this one-of-a-kind master’s program in Sports Product Management. Industry leaders have been involved in shaping the Sports Product Management program every step of the way by developing and teaching the curriculum, mentoring students, and steering the program via our Sports Product Management Industry Advisory Board.
90 percent of our alumni work around the world in large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, and Specialized, as well as SmithOptics, Hydroflask, Outdoor Research, and more.
Join us today and take the first step towards a successful career in this exciting field.
Master's Degree Options
Earn your degree in person or remotely—you choose.
- Onsite Portland Master's: An 18-month immersive experience in Portland, Oregon, designed for emerging talent.
- Online Master's: A 21-month innovative experience designed for working professionals you can partake in from anywhere.
How to Apply
Whether you're seeking to enter the sports and outdoor industry for the first time, or are ready to accelerate your career to the next level—we have degree options for you.
- Explore the application process.
- Learn more about scholarship and funding. options
- Find graduate career opportunities.
A Portland Home Base With a Global Reach
Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry.
Join Our Community
Learn more about the business of sports and outdoor product creation and how our engaged SPM community will lead you to success.
Connect with an Admissions Officer
Leaders of Today Shaping Leaders of Tomorrow
Industry leaders have been involved in shaping the Sports Product Management program from its creation, including developing and teaching the curriculum, mentoring students, and helping steer the program by being a part of the Sports Product Industry Advisory Board.
The KEEN product team explains the footwear product creation process.
The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez.
The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.
The team at Handful describes their creation process.
A Week in the Life
Yoshimi Saito shares what the student experience is like during the Portland master's program.
“I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.”
SPM Faculty and Research
John Eberle
Academic Director, Sports Product Management Program
Eberle has led product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands, including almost 15 years at Nike, where he directed international businesses.
Your Journey
The Sports Product Management program was specifically created to build expertise critical to the sports and outdoor industry. If this is your passion, our program has the knowledge, network, and resources to lead you to success.
All of this direct experience results in more than 90 percent of our alumni working in the industry.
In-Demand Careers
Sports Product Management students are supported through the career exploration process by our dedicated instructors and staff. They also gain access to sports and outdoor product companies through industry events, internships, guest speakers, and more.
Pursue your master's among an elite group of talented individuals.
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Contact Us
Sports Product Management Program
uospm@uoregon.edu
503-412-3777
2800 NE Liberty St.
Portland, OR 97211
