Turn your passion for sport into a business career.
The MS in Sports Product Management is a full-time, 18-month master's program taught in person at the University of Oregon's Portland campus.
Across five 10-week terms, students learn the business lifecycle of creating sports and outdoor products, from consumer insight and design through development, sourcing, and go-to-market. Our global business approach emphasizes innovation, sustainability, and diversity.
It is the first program of its kind, shaped by leaders in the sports and outdoor industry. It's why 90 percent of our alumni work at large and small brands, including Nike, adidas, Under Armour, New Balance, Hoka, and more.
What You'll Study
Each of the five terms focuses on a different piece of the industry, from consumer and creation to global, business, and launch. Along the way, you'll take courses like Human Performance and Sport Product, Sourcing and Costing Strategies, and Sustainable Supply Chain, travel to Seattle and Asia, and finish with a capstone and industry project.
Pursue your master's among an elite group of talented individuals.
Your Journey
Internships and Career Outcomes
Students are encouraged to complete an internship at a sports or outdoor product company in the U.S. or abroad. Recently, students have interned in Vietnam, Sri Lanka, and Ecuador. 90 percent of graduates go on to work in the industry in roles across product line management, merchandising, materials management, product development, brand management, demand planning, and more.
International Student Resources
Leaders of Today Shaping Leaders of Tomorrow
Industry leaders are actively involved in the Sports Product Management program—from developing and teaching the courses to mentoring students and helping steer the program as members of our SPM Advisory Board.
The KEEN product team explains the footwear product creation process.
The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez.
The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.
The team at Handful describes their creation process.
Tuition, Scholarships, and Funding
How to Apply
Student applications are evaluated holistically, including essays, recommendation letters, and their passion for the sports or outdoor product industry. Review the complete application checklist and deadlines, as scholarship funds are subject to availability.
A Portland Home Base With a Global Reach
Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry.
Connect with the Admissions Team
A Week in the Life
Yoshimi Saito shares what the student experience is like during the master's program.
“I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.”
SPM Faculty and Research
John Eberle
Academic Director, Sports Product Management Program | Instructor of Product Management
Eberle has led product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands, including almost 15 years at Nike, where he directed international businesses.
Frequently Asked Questions About the MS in Sports Product Management
What skills does the Sports Product Management program teach?
Students learn the full product creation lifecycle: consumer insights and market research, design thinking, branding, product development and engineering, sourcing and costing, sustainable supply chain, and go-to-market strategy, applied through hands-on product creation experiences.
What jobs can you get with a sports product management degree?
Graduates work across the sports and outdoor product industry in such roles as product innovation, product development, product line management, retail management, demand planning, brand management, and more. 90 percent of alumni work in the industry.
Do I need work experience to apply to the Oregon MBA program?
In their summer term, students are encouraged to complete an internship at a sports or outdoor product company in the U.S. or abroad. Students have interned abroad in Vietnam, Sri Lanka, and Ecuador and domestically at with such companies as Nike, adidas, On Running, Brooks, Hoka, HydroFlask, Outdoor Research, and more.
Contact Us
Sports Product Management Program
uospm@uoregon.edu
503-412-3777
2800 NE Liberty St.
Portland, OR 97211