Sports Product Management Master's Program

Overview Video

Overview

The University of Oregon has partnered with the sports and outdoor product industry’s best to offer the first-of-its-kind master of science in sports product management.

Learn the business of creating sports and outdoor apparel, footwear, and equipment through the lenses of global business, sustainability, and innovation.
Engage in hands-on opportunities to build products in our on-site lab or at home.
Network with leaders in the sports and outdoor industry through program mentors, coaches, guest speakers, and optional internship opportunities from such companies as adidas, Nike, Columbia Sportswear, Under Armour, Keen, HydroFlask, and more.
Gain high-demand knowledge to prepare you for roles in the sports and outdoor product industry.

View Admissions Details Learn More and Apply

Two Programs

Innovation Lab

Career Advancement Intro

Careers Section

Product Line Management

Product Line Management

The process of using consumer insights and market research to build and manage a product line. Once a product line is built, other factors must be considered, including pricing, forecasting, marketing, sales, and retail.

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Product Development

Product Development

The complete process of making designer's dreams come true by bringing a new product to life. This includes idea generation and market research and analysis, as well as product design, engineering, materials, costing, and manufacturing prototypes for consumer testing.

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Product Merchandising

Product Merchandising

How a product is presented to make it more appealing to the target consumer. This can be done at a retail in-store level and/or online in how products are presented digitally.

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Product Innovation Management

Product Innovation Management

The creation and introduction into the market of a product that is either new or improved. An emphasis is on new and innovative ways to create and/or introduce the product to market.

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Materials Management

Materials Management

Decisions related to the selection and use of materials in the product creation process.

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Product Engineering

Product Engineering

Sports product engineers work with design and marketing to engineer and test prototypes that meet the performance need of athletes.

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Demand Planning

Demand Planning

A business-planning process that results in a product demand forecast. Understanding product demand aids in the planning of production, inventory, sales, and service needs.

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Product Sourcing and Costing

Product Sourcing and Costing

Sourcing: The procurement practices aimed at finding, evaluating, and engaging suppliers of products and materials. Costing: The process of determining product cost.

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Retail Management

Retail Management

The business of day-to-day retail store operations. This involves product management, product merchandising, human resources, store operations, and customer service.

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Brand Management

Brand Management

A marketing function that looks at how a brand is positioned in the market and how to best connect with the brand’s target consumer.

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Factory Management

Factory Management

Overseeing, designing, and controlling the process of goods production. Using lean manufacturing to ensure optimal efficiency in terms of how inputs (materials, labor, energy) are converted to outputs (goods).

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Sustainable Supply Chain Management

Sustainable Supply Chain Management

A focus on optimization of limited resources, such as water and energy, as well as the reduction of waste in the product supply chain.

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Videos Section

Leaders Intro

Advisory Board Section

Portland Section

Student Ambassadors

Burt Brown

Email: burtb@uoregon.edu
SPM Program: Online
Undergraduate Institution: American Military University
Undergraduate Major(s): Exercise Science
Areas of Interest: Diversity initiatives, sports product research and development, footwear design and marketing, and sustainability initiatives.

Matt Lieber

Email: mlieber@uoregon.edu
SPM Program: Portland
Undergraduate Institution: University of Pennsylvania
Undergraduate Major(s): Art History
Areas of Interest: Sustainability—both in supply chain and materials innovation, running footwear design and development, and the intersection of outdoor product and fashion.

Yoshimi Saito

Email: yoshimis@uoregon.edu
SPM Program: Portland
Undergraduate Institution: Willamette University, Tokyo International University
Undergraduate Major(s): Rhetoric and Media Studies, English Communication
Areas of Interest: Footwear and apparel product development.

Lauren Samuels

Email: lsamuels@uoregon.edu
SPM Program: Portland
Undergraduate Institution: University of Utah
Undergraduate Major(s): Athletic Training
Areas of Interest: Diversifying the outdoors and creating women-specific sports products, wearables and technology in sport and outdoor products, and integrating holistic medicine into sports products.

Chesley Savage

Email: csavage4@uoregon.edu
SPM Program: Online
Undergraduate Institution: Georgia State University
Undergraduate Major(s): Sociology
Areas of Interest: Sustainability, consumer research, and inclusivity in footwear and apparel.

Duration	18 Months
Students	Full-Time Student
Terms	5
Courses per Term	4-5
Student Credit Hours	65
Internship	Required
Program Start	Fall
Location	Portland

Duration	21 Months
Students	Working Professional
Terms	7
Courses per Term	3
Student Credit Hours	65
Internship	Optional
Program Start	Fall
Location	Online

Sports Product Management Master's Program

Overview Video

SPM Masters Intro_1.mp4

Developing Future Sports and Outdoor Product Industry Leaders

Overview

Two Programs

Portland Master's

Online Master's