Sports Product Management Master's Program

Overview Video

Overview

Two Programs

Career Advancement Intro

Careers Section

Product Line Management

The process of using consumer insights and market research to build and manage a product line. Once a product line is built, other factors must be considered, including pricing, forecasting, marketing, sales, and retail.
Product Development

The complete process of making designer's dreams come true by bringing a new product to life. This includes idea generation and market research and analysis, as well as product design, engineering, materials, costing, and manufacturing prototypes for consumer testing.
Product Merchandising

How a product is presented to make it more appealing to the target consumer. This can be done at a retail in-store level and/or online in how products are presented digitally.
Product Innovation Management

The creation and introduction into the market of a product that is either new or improved. An emphasis is on new and innovative ways to create and/or introduce the product to market.
Materials Management

Decisions related to the selection and use of materials in the product creation process.
Product Engineering

Sports product engineers work with design and marketing to engineer and test prototypes that meet the performance need of athletes.
Demand Planning

A business-planning process that results in a product demand forecast. Understanding product demand aids in the planning of production, inventory, sales, and service needs.
Product Sourcing and Costing

Sourcing: The procurement practices aimed at finding, evaluating, and engaging suppliers of products and materials. Costing: The process of determining product cost.
Retail Management

The business of day-to-day retail store operations. This involves product management, product merchandising, human resources, store operations, and customer service.
Brand Management

A marketing function that looks at how a brand is positioned in the market and how to best connect with the brand’s target consumer.
Factory Management

Overseeing, designing, and controlling the process of goods production. Using lean manufacturing to ensure optimal efficiency in terms of how inputs (materials, labor, energy) are converted to outputs (goods).
Sustainable Supply Chain Management

A focus on optimization of limited resources, such as water and energy, as well as the reduction of waste in the product supply chain.

Videos Section

Leaders Intro

Advisory Board Section

adidas
Mark Colin-Thome VP BRAND OPERATIONS, BASKETBALL
Kkristin Parrott SENIOR DIRECTOR OF HUMAN RESOURCES
Nike
Sarah (Jolley) Cariaga VP GLOBAL MERCHANDISING
Sue Galatz BUSINES DIRECTOR, NIKE ID
Jeff Nichols VP NORTH AMERICA NIKE DIRECT
Steve Nichols VP NIKE GLOBAL STRATEGIC BUSINESS INITIATIVES
Columbia Sportswear
Michelle Aubrey SENIOR DIRECTOR, DISTRIBUTIONS LAAP
Jinn Brunk COMMUNITY PARTNERSHIP MANAGER
Guru Larson ENVIRONMENTAL RESPONSIBILITY
Gerard Smith SENIOR DESIGNER III - EUROPE
Under Armour
Joan Anderson SR. DIRECTOR MATERIAL INNOVATION, FOOTWEAR
Rick Anguilla SENIOR VP, BRAND STRATEGY
Antonio Zea, Jr. SR DIRECTOR, GLOBAL FOOTBALL FOOTWEAR
Arc'teryx
Laura Appleton TALENT ACQUISITION AND DEVELOPMENT MANAGER
Bemis
Jim Chi GLOBAL DIRECTOR, SPORTSWEAR
CamelBak
Jon Austen SR. DIRECTOR OF PRODUCT MANAGEMENT
Matthew Mitchell HUMAN RESOURCES BUSINESS PARTNER
Ching Luh
Kelly Wheeler VICE PRESIDENT
Dakine
Shawn LaRowe GLOBAL VP OF APPAREL, EQUIPMENT, AND ACCESSORIES
Danner
Steve Belatti VP OF PRODUCT
Fuerst Group
Katie Kelley GLOBAL LEADERSHIP DEVELOPMENT DIRECTOR
Halo Neuroscience
Daniel Chao CEO
Handful
Jennifer Ferguson CEO
HongFu
Suzanne Anderson COO>
Hydro Flask
Joe Smith DIRECTOR OF R&D
Inbox Labs
Nick Pardon CEO
Intel
Eric Lewallen SPORTS PRODUCT INNOVATION, WEARABLE ELECTRONICS
KEEN Footwear
Katie Kelley GLOBAL LEADERSHIP DEVELOPMENT DIRECTOR
Looptworks
Scott Hamlin, COFOUNDER and CEO
NPD Group
Julia Day EXECUTIVE DIRECTOR, BUSINESS DEVELOPMENT SPORTS
OluKai
Kerry Konrady VP MARKETING
Perry Ellis International
Cindy Trames SVP DESIGN & MERCHANDISING, NIKE SWIM - A DIVISION OF PERRY ELLIS INTERNATIONAL
Peter Wallmark and Associates
Peter Wallmark PRINCIPAL
Revant Optics
Chris Sataua PRODUCT MANAGER
Skechers Performance Division
Adan Villalobos DIRECTOR OF TALENT ACQUISTION
Kurt Stockbridge VP OF DEVELOPMENT AND INNOVATION
Sports Gear Co., Ltd.
Shirley Justice PRESIDENT GLOBAL STRATEGY AND OPERATIONS
SYNC
Phil Shettig CEO
Texon
Steve James COMMERCIAL DIRECTOR
VF Corp
David Tichiaz VP OF MERCHANDISING
WIIVV
Shamil Hargovan CEO
Yakima Products
Joel Grabenstein DIRECTOR OF CATEGORY MANAGEMENT
Chris Sautter PRODUCT DEVELOPMENT CENTER DIRECTOR
Yeh Group
Duke Yeh SUSTAINABILITY MANAGER
Additional Members
Scott Davidson
Kate Delhagen
Linda Goldstein
Kelly Hibler
David Higdon
John Hull
Bill Inman
Steve Vincent

Duration	24 months
Students	Full time professional
Terms	8
Courses per Term	2-3
Student Credit Hours	65
Internship	Optional
Program Start	Spring
Location	Online

Duration	18 months
Students	Full time student
Terms	5
Courses per Term	4-5
Student Credit Hours	65
Internship	Required
Program Start	Fall
Location	Portland

SPM Masters Intro_1.mp4

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UO Sports Product Management - What is Sports Product Management - Episode 2

UO Sports Product Management - What is Sports Product Management - Episode 3

UO Sports Product Management - What is Sports Product Management - Episode 4

UO Sports Product Management - What is Sports Product Management - Episode 1

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