Sports Product Management Research

From parsing how technology impacts poll vaulting world records to advancing sustainability in textiles, faculty in the University of Oregon's Sports Product Management program are committed to researching and supporting innovation in the world of sports and outdoor products.

Featured Sports Product Research

 

Learn more about the SPM Program


Below are some additional research citations from faculty members who are advancing knowledge in sports product management.

Ayşegül Özsomer, Zeynep Müge Güzel, Casey E. Newmeyer, and Ellen Schmidt-Devlin. "The Value of Future Focus and Experiential Ad Appeals in Strengthening the Effect of Brand-Pandemic Fit on eWOM." International Journal of Advertising. https://doi.org/10.1080/02650487.2024.2355770  May 2024
Chohan, Raeesah, and Ellen Schmidt-Devlin. "Sports Fandom in the Metaverse: Marketing Implications and Research Agenda." Marketing Letters. https://doi.org/10.1007/s11002-023-09702-6 September 2023