From parsing how technology impacts poll vaulting world records to advancing sustainability in textiles, faculty in the University of Oregon's Sports Product Management program are committed to researching and supporting innovation in the world of sports and outdoor products.
Featured Sports Product Research
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Consumer-Based Sports Product Pricing App
Sports product pricing involves many considerations with regard to target consumer needs, competition, brand features, cost, desired margin, and sales. However, a key consumer consideration that is often overlooked is "What would a consumer pay for this sports product?" SPM cofounder Roger Best and his coauthors discussed a consumer-based pricing approach and how it impacts price, strategy, and profits, as well as developed a consumer-based pricing app for experimenting with sample data or your own data to create a consumer-price curve.
Below are some additional research citations from faculty members who are advancing knowledge in sports product management.