Sports Product Management faculty are accomplished industry leaders and researchers who inspire with their practical skills and knowledge.
Whether it's hands-on experience developing a ground-breaking new shoe or parsing how advancements in technology impacted poll vaulting world records, faculty in the University of Oregon's Sports Product Management program are advancing all aspects of the industry. They are committed and approachable teachers, mentors with exceptional industry connections, and thought leaders driving the evolution of the sports and outdoor product industries.
Our Faculty
With experience leading product development, marketing, and category general management for running, outdoor, and equipment product lines, you'll learn from faculty who have designed footwear for elite athletes, optimized manufacturing and supply chains for national and international brands, dreamed up and launched innovative new products, and more
Expertise
- Product Creation
- Strategy in the Sports and Lifestyle Industry
- Diversity and Inclusion
Research Highlights
The Sports Product Management program is committed to research efforts that support innovation and advance learning in the world of sports and outdoor products. Here is some of our faculty's most sought-after research and insights.
Founding Faculty
Working for Nike in Hong Kong, Japan, Thailand, Korea and the United States, Ellen Schmidt-Devlin realized there wasn't a program out there that prepared students to work in the sports product industry. Upon receiving her MBA at the UO's Lundquist College of Business, she worked alongside Dr. Roger Best to cofound the UO Sports Product Management program.
