Sports Product Management News

Lifelong athlete Mufaro Hungwe, MS '24 studied kinesiology and biomechanics before earning another master's degree from UO's Sports Product Management program.
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
UO football alum, Nike Air Jordan 1 franchise leader, Lundquist adjunct UO instructor, and author of a new book: Garren Strong explains what makes the UO's brand so innovative.
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
The University of Oregon is partnering with NTX, an international company that uses waterless dyeing and printing to produce textiles, to open an innovation lab in Portland next year.
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Bruce Blonigen is the Edward Maletis Dean of the Lundquist College of Business.
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas. Reach out and connect with these rising stars as they prepare to graduate with their master’s degree in Sports Product Management in March 2021.

Sports Product Management cofounders Ellen Schmidt-Devlin and Roger Best discuss how the program was developed and share a glimpse into the future.

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Three Ducks are outfitting winter Olympians in an innovative new product.