Sports Product Management News

Stay up-to-date with the latest news from our Sport Product Management Program.

Below you will find the latest stories, profiles, and news highlighting our Sports Product Management students, faculty, and alumni. To have updates delivered to your inbox, be sure to subscribe to our monthly newsletter.

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We've invested $60 million in the buildout of our new home in northeast Portland. Take a tour with us through the sparkling student and event spaces, dining options, labs, and more.
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
Preparations are well underway for fall term, and we're working to ensure a smooth transition into a new academic year for our students.
SPM students are exploring the world through internships, jobs, classes, and special projects.
In an interview with NTX, UO Sports Product Management program cofounder and executive director Ellen Schmidt-Devlin spoke about the progress and challenges in sustainability within the textile industry.
Another group of Ducks is spreading their wings and flying off to their futures. May your futures be bright, your endeavors fruitful, and your hearts forever tethered to the memories forged during your time at the University of Oregon.⁠ Congratulations the Class of 2024!
Lifelong athlete Mufaro Hungwe, MS '24 studied kinesiology and biomechanics before earning another master's degree from UO's Sports Product Management program.
UO football alum, Nike Air Jordan 1 franchise leader, Lundquist adjunct UO instructor, and author of a new book: Garren Strong explains what makes the UO's brand so innovative.
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
The University of Oregon is partnering with NTX, an international company that uses waterless dyeing and printing to produce textiles, to open an innovation lab in Portland next year.
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.