Sports Product Management News

A man wearing a gray suit with a yellow tie is standing against a black backdrop and being splashed with water.
November 1, 2022
UO Business: The Magazine, Fall 2022
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
Cover of the book titled "The Global Sports Industry" at an askew angle in the middle of a bright yellow background
October 13, 2022
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Head shot photo of Bruce Blonigen standing in front the the Lundquist College of Business sign in the Lillis Business Complex atrium
October 13, 2022
Meet Bruce
Bruce Blonigen is serving a two-year appointment as the Edward Maletis Dean of the Lundquist College of Business.
Ellen Schmidt Devlin
August 2, 2022
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Illustration line art collage in multiple colors showing people climbing ladders, walking up a graph, standing on an arrow hitting a bulls-eye. Other graphics included mountains, a stairway, a bull horn, a rocket ship, clouds, and birds.
July 15, 2022
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Exhibit VII: Product-Line Pricing and Profit Impact
June 17, 2022
SPM Pricing App
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
A collage of sports products made by SPM students, including a rain jacket, cow print athletics shoes, and a thick-soled running shoe.
May 10, 2022
Future Impact: The Sports Product Industry's New Generation
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas. Reach out and connect with these rising stars as they prepare to graduate with their master’s degree in Sports Product Management in March 2021.
Ellen Schmidt Devlin and Roger Best
May 10, 2022
A Conversation with Sports Product Management Cofounders

Sports Product Management cofounders Ellen Schmidt-Devlin and Roger Best discuss how the program was developed and share a glimpse into the future.

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Collage of two photos of the U.S. Alpine Ski team side-by-side. First photo is of a group of three skiers in a group on the slopes facing the camera and wearing heated training shorts over the top of their regular ski outfits. Second photo is a picture of af a skier from behind as they ski down the training course for the Winter Olympics.
February 3, 2022
Creating for Olympians
Three Ducks are outfitting winter Olympians in an innovative new product.
Greg Hoffman
December 7, 2021
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.
SPM student Yoshimi Saito sits in front of the lighted wall in the lobby of 109 NW Naito, smiling at the camera.
October 12, 2021
A Week in the Life—Sports Product Management
Follow Yoshimi Saito through a typical week as a student in the Sports Product Management Portland program.
The cover art for UO Business: The Magazine: A white icon of a duck flies against a yellow background, its flight path appears to unveil a green background with phrases pertaining to the Lundquist College
October 8, 2021
UO Business: The Magazine, Fall 2021
Graduates going places, faculty recognized for their contributions, alumni businesses flourishing, career readiness at the forefront, and much more.
Maddie Harper
June 10, 2021
Graduate Spotlight: Maddie Harper, Master of Science in Sports Product Management ’21
During her time as a student in the Sports Product Management program, Maddie Harper demonstrated her leadership skills in a way that was authentic to who she was.
Nico Fearn and Garren Strong
May 6, 2021
Going Pro
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.
Honoring a Woman of Influence
April 1, 2021
Honoring a Woman of Influence
The Portland Business Journal recognized Ellen Schmidt-Devlin, executive director of the Lundquist College's Portland programs, as one of this year’s Women of Influence.