Sports Product Management News

June 30, 2023
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
November 1, 2022
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
October 13, 2022
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
October 13, 2022
Bruce Blonigen is the Edward Maletis Dean of the Lundquist College of Business.
August 2, 2022
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
July 15, 2022
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
June 17, 2022
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
May 10, 2022
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas. Reach out and connect with these rising stars as they prepare to graduate with their master’s degree in Sports Product Management in March 2021.
May 10, 2022

Sports Product Management cofounders Ellen Schmidt-Devlin and Roger Best discuss how the program was developed and share a glimpse into the future.

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February 3, 2022
Three Ducks are outfitting winter Olympians in an innovative new product.
December 7, 2021
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.
October 12, 2021
Follow Yoshimi Saito through a typical week as a student in the Sports Product Management Portland program.
October 8, 2021
Graduates going places, faculty recognized for their contributions, alumni businesses flourishing, career readiness at the forefront, and much more.
June 10, 2021
During her time as a student in the Sports Product Management program, Maddie Harper demonstrated her leadership skills in a way that was authentic to who she was.
May 6, 2021
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.