Sports Product Management News

Close up photo of a hand holding a smart phone, on which a sports NFT is displayed
Sports in the Metaverse
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Digital collage of images of Garren Strong as a UO football player, Nike shoes, and a football against the backdrop of an aerial photo of the Lillis Business Complex
Full Circle with the Flock
UO football alum, Nike Air Jordan 1 franchise leader, Lundquist adjunct UO instructor, and author of a new book: Garren Strong explains what makes the UO's brand so innovative.
Digital collage of the UO Duck mascot appearing to jump out of an open book underneath the word "Momentum"
Momentum | Winter 2023
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
Stacks of brightly-colored textiles
A Partnership for Impactful Innovation
The University of Oregon is partnering with NTX, an international company that uses waterless dyeing and printing to produce textiles, to open an innovation lab in Portland next year.
Simple digital line art of graduation caps being thrown in the air
2023 Graduate Spotlights
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
A man wearing a gray suit with a yellow tie is standing against a black backdrop and being splashed with water.
UO Business: The Magazine, Fall 2022
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
Cover of the book titled "The Global Sports Industry" at an askew angle in the middle of a bright yellow background
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Head shot photo of Bruce Blonigen standing in front the the Lundquist College of Business sign in the Lillis Business Complex atrium
Meet Bruce
Bruce Blonigen is the Edward Maletis Dean of the Lundquist College of Business.
Ellen Schmidt Devlin
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Illustration line art collage in multiple colors showing people climbing ladders, walking up a graph, standing on an arrow hitting a bulls-eye. Other graphics included mountains, a stairway, a bull horn, a rocket ship, clouds, and birds.
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Exhibit VII: Product-Line Pricing and Profit Impact
SPM Pricing App
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
A collage of sports products made by SPM students, including a rain jacket, cow print athletics shoes, and a thick-soled running shoe.
Future Impact: The Sports Product Industry's New Generation
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas. Reach out and connect with these rising stars as they prepare to graduate with their master’s degree in Sports Product Management in March 2021.
Ellen Schmidt Devlin and Roger Best
A Conversation with Sports Product Management Cofounders

Sports Product Management cofounders Ellen Schmidt-Devlin and Roger Best discuss how the program was developed and share a glimpse into the future.

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Collage of two photos of the U.S. Alpine Ski team side-by-side. First photo is of a group of three skiers in a group on the slopes facing the camera and wearing heated training shorts over the top of their regular ski outfits. Second photo is a picture of af a skier from behind as they ski down the training course for the Winter Olympics.
Creating for Olympians
Three Ducks are outfitting winter Olympians in an innovative new product.
Greg Hoffman
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.