Sports Product Management News

Stay up-to-date with the latest news from our Sport Product Management Program.

Below you will find the latest stories, profiles, and news highlighting our Sports Product Management students, faculty, and alumni. To have updates delivered to your inbox, be sure to subscribe to our monthly newsletter.

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The hand of the UO Duck mascot points to a scrapbook page bearing the word "Momentum" and a map of Portland alongside the text "Our new Portland home."
A World of Opportunity
We've invested $60 million in the buildout of our new home in northeast Portland. Take a tour with us through the sparkling student and event spaces, dining options, labs, and more.
A collage of three side-by-side images of Ellen Schmidt-Devlin helping students, smiling for a portrait, and speaking to a crowd
Sports Product Management Cofounder to Depart UO
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
An aerial view of the Eiffel Tower and surrounding cityscape of Paris, France, with simple digital icons of flying ducks overlaid in the sky above.
Business Ducks Represent in Paris
From the track-and-field trials to sponsorships and activations, Lundqusit College students and alumni helped make the Paris 2024 Olympics and Paralympics memorable.
SPM staff and faculty pose for a group photo while exploring the new UO campus in northeast Portland
Sports Product Management Newsletter | August 2024
Preparations are well underway for fall term, and we're working to ensure a smooth transition into a new academic year for our students.
A statue of the Olympic rings in front of the Eiffel Tower
Sports Product Management Newsletter | July 2024
SPM students are exploring the world through internships, jobs, classes, and special projects.
Rolls of fabric peek out of cardboard tubes stacked on shelves on a factory floor.
Advancing Textile Sustainability
In an interview with NTX, UO Sports Product Management program cofounder and executive director Ellen Schmidt-Devlin spoke about the progress and challenges in sustainability within the textile industry.
Simple digital line art of graduation caps lined up in a row
2024 Graduate Spotlights
Another group of Ducks is spreading their wings and flying off to their futures. May your futures be bright, your endeavors fruitful, and your hearts forever tethered to the memories forged during your time at the University of Oregon.⁠ Congratulations the Class of 2024!
Mufaro Hungwe stands in front of a 3D "W" from the Wilson company's logo. On the wall behind her is the quote "Nobody who ever gave their best regretted it. George Halas"
From the Track to the Innovation Lab
Lifelong athlete Mufaro Hungwe, MS '24 studied kinesiology and biomechanics before earning another master's degree from UO's Sports Product Management program.
Digital collage of images of Garren Strong as a UO football player, Nike shoes, and a football against the backdrop of an aerial photo of the Lillis Business Complex
Full Circle with the Flock
UO football alum, Nike Air Jordan 1 franchise leader, Lundquist adjunct UO instructor, and author of a new book: Garren Strong explains what makes the UO's brand so innovative.
Digital collage of the UO Duck mascot appearing to jump out of an open book underneath the word "Momentum"
Momentum | Winter 2023
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
Close up photo of a hand holding a smart phone, on which a sports NFT is displayed
Sports in the Metaverse
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Stacks of brightly-colored textiles
A Partnership for Impactful Innovation
The University of Oregon is partnering with NTX, an international company that uses waterless dyeing and printing to produce textiles, to open an innovation lab in Portland next year.
Simple digital line art of graduation caps being thrown in the air
2023 Graduate Spotlights
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
A man wearing a gray suit with a yellow tie is standing against a black backdrop and being splashed with water.
UO Business: The Magazine, Fall 2022
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
Cover of the book titled "The Global Sports Industry" at an askew angle in the middle of a bright yellow background
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.