Sports Product Management News

Stay up-to-date with the latest news from our Sport Product Management Program.

Below you will find the latest stories, profiles, and news highlighting our Sports Product Management students, faculty, and alumni. To have updates delivered to your inbox, be sure to subscribe to our monthly newsletter.

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A student team from the Sports Product Management program tackled the real-world challenge of rethinking the ballet pointe shoe.
Innovating the ballet shoe and more...
The Lundquist College of Business is proud to introduce the inaugural cohort of Alumni Ambassadors, a group of engaged alumni leaders helping strengthen connections between the college and the Duck business community across the country.
Celebrating and sharing our latest strides for the year ahead.
Bringing together bold ideas, powerful voices, and career-shaping opportunities...
Make 2026 your year in the Sports Product Management program.
Meet the SPM alum teaching the next generation, students' apprenticeship in the adidas Makers Lab, and more...
New faces, bold futures: SPM welcomes the class of 2027...
Visiting Asia, Maxx at Rumpl, and more...
Incoming grad students, Jimmy Mouton's brand marketing career, and more...
Eric Goldner's global experience, Team Pacha, and more...

Bringing innovation to life takes more than just an idea. It takes collaboration, expertise, and an industry network that opens doors. Just ask Team Pacha, a student-led group in the University of Oregon’s Sports Product Management (SPM) master’s program.

Outside highlights, Steve's story, and more...
Instructor interview, Women Who Win, and more...
Congrats to the Class of 2025, Gear Talks, and more...