The Sports Product Management program has a reputation for producing exceptional graduates who thrive in leadership roles in the sports and outdoor product industry.
90 percent of our alumni work around the world in large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, and Specialized, as well as SmithOptics, Hydroflask, and Outdoor Research. The program has an active alumni association, and graduates regularly give back through mentoring, guest speaking, and offering jobs and internships.
Your time in the program may be over, but that doesn't mean our support for you is over. We are always here for you.
In addition to the Sports Product Management Alumni Network, below are resources and information available to help you—our alumni—stay connected, network, and pursue the lifelong learning that helps propel success.
Visit the UOAA’s Sports Product Management Network
Lifelong Connection
One of the defining characteristics of Sports Product Management alumni and students is a passion for connection. We offer a variety of opportunities for our alumni to interact with current students and fellow graduates:
- Annual Industry Event: We kick off the new year each year with a large industry event where our industry partners such as the Industry Advisory Board, mentors, guest speakers, and alumni come and network with our students in a fun and festive environment.
- Alumni Events: Throughout the year, the Sports Product Management Board hosts a a wide range of events.
Look for these and more events on the Sports Product Management event calendar.
Connect Online
- Log in to the Sports Product Management Alumni Network
- Sign up for the SPM newsletter
- Follow us and connect on LinkedIn
1:00–4:00 p.m.
Step behind the scenes of the world's biggest sporting event to explore how the FIFA World Cup comes to life, not just on the field, but across the global business landscape. This cross-disciplinary event brings together FOX Sports executives and industry professionals to unpack the economic, media, policy, and operational forces that make the World Cup a defining moment in global sport.
Participants will gain foundational knowledge and practical insights across key domains that intersect around the tournament, including:
- Sports business – Broadcast rights, legal frameworks, sponsorships, marketing, partnerships, and audience research
- Sports journalism and broadcasting – TV production, digital storytelling, and behind-the-scenes coverage strategies
- Public policy and government relations – Host city strategy, global logistics, and the politics of international sport
- Human performance and sustainability – Environmental impact, athlete wellness, and large-scale event operations
- Media and communications – Gen Z engagement, cross-platform campaigns, and fan experience innovation
Students who register for this event will be given first consideration for sports-industry related Professional Edge immersion opportunities.
Guest Speakers
- November 7
- Nuno Silva, Vice President and General Manager, North America Soccer, Nike
- Ernesto Bruce, Chief Executive Officer, FOR SOCCER
- John Strong, Soccer Play-by-Play Announcer, FOX Sports
- Whit Haskel, Senior Vice President, Brand Marketing, FOX Sports
- David Higdon, Executive Vice President, Communications, Kansas City Chiefs
- Barbara Blangiardi, Producer and Marketing Executive
- November 21
- John Strong, Soccer Play-by-Play Announcer, FOX Sports
- Ben Valenta, Executive Vice President, Strategy and Analytics, FOX Sports
- Rachel Sollenberger, Senior Director, Digital Operations, FOX Sports
- Barbara Blangiardi, Producer and Marketing Executive
- And more...
Whether you're interested in media, business, public policy, or global events, this session offers a rare look at how sport, commerce, and culture converge on the world stage.
3:00–6:30 p.m.
Are you interested in connecting with Duck alumni at Nike? Join the Lundquist College of Business for an invaluable professional networking event at Nike World Headquarters! This is your chance to connect with UO alumni working at one of the world's leading sports brands.
- Gain valuable career insights directly from fellow Duck professionals.
- Expand your professional network with influential UO Nike alumni.
- Explore potential career paths at Nike.
Students must self-transport to the event. There will be carpool options. Please let us know if you need help finding one.
Space is limited, and we anticipate high demand for this event. Please RSVP by November 7. The first 60 qualified students to register will be invited to attend.
Who Should Attend?
- Lundquist College of Business students in junior and senior status at the University of Oregon
- MBA students
- Verified Lundquist College of Business student club members
Students who are not affiliated with a Lundquist College degree program or affiliated clubs or do not meet the criteria listed in the announcement will not be considered. Club member status will be verified before invitations are sent.
Mandatory Networking Preparation Sessions for Undergrad Students
Undergraduate students and club members must attend one of the networking prep sessions with Mohr Career Services listed below to be considered for this event. Graduate students are invited to attend, but it is not required.
After you RSVP, a prep session signup invitation will be sent by email. After your session, an invite with event details will be sent to all registered attendees.
- In-person – Tuesday, November 4, noon–12:30 p.m.
- Zoom – Friday, November 7, 4:00–4:30 p.m.
Agenda
- Alumni Panel Discussion, 3:00–3:45 p.m. – Hear from a panel of successful UO alumni about their career paths, key insights, and advice for students.
- Nike Campus Tour, 4:00–5:00 p.m. – Get a behind-the-scenes look at the iconic Nike campus.
- Alumni Networking Mixer, 5:00–6:30 p.m. – Mingle with UO alumni from various departments at Nike. Light appetizers and non-alcoholic beverages provided.
We look forward to seeing you there!
1:00–4:00 p.m.
Step behind the scenes of the world's biggest sporting event to explore how the FIFA World Cup comes to life, not just on the field, but across the global business landscape. This cross-disciplinary event brings together FOX Sports executives and industry professionals to unpack the economic, media, policy, and operational forces that make the World Cup a defining moment in global sport.
Participants will gain foundational knowledge and practical insights across key domains that intersect around the tournament, including:
- Sports business – Broadcast rights, legal frameworks, sponsorships, marketing, partnerships, and audience research
- Sports journalism and broadcasting – TV production, digital storytelling, and behind-the-scenes coverage strategies
- Public policy and government relations – Host city strategy, global logistics, and the politics of international sport
- Human performance and sustainability – Environmental impact, athlete wellness, and large-scale event operations
- Media and communications – Gen Z engagement, cross-platform campaigns, and fan experience innovation
Students who register for this event will be given first consideration for sports-industry related Professional Edge immersion opportunities.
Guest Speakers
- November 7
- Nuno Silva, Vice President and General Manager, North America Soccer, Nike
- Ernesto Bruce, Chief Executive Officer, FOR SOCCER
- John Strong, Soccer Play-by-Play Announcer, FOX Sports
- Whit Haskel, Senior Vice President, Brand Marketing, FOX Sports
- David Higdon, Executive Vice President, Communications, Kansas City Chiefs
- Barbara Blangiardi, Producer and Marketing Executive
- November 21
- John Strong, Soccer Play-by-Play Announcer, FOX Sports
- Ben Valenta, Executive Vice President, Strategy and Analytics, FOX Sports
- Rachel Sollenberger, Senior Director, Digital Operations, FOX Sports
- Barbara Blangiardi, Producer and Marketing Executive
- And more...
Whether you're interested in media, business, public policy, or global events, this session offers a rare look at how sport, commerce, and culture converge on the world stage.