The Sports Product Management program has a reputation for producing exceptional graduates who thrive in leadership roles in the sports and outdoor product industry.
90 percent of our alumni work around the world in large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, and Specialized, as well as SmithOptics, Hydroflask, and Outdoor Research. The program has an active alumni association, and graduates regularly give back through mentoring, guest speaking, and offering jobs and internships.
Your time in the program may be over, but that doesn't mean our support for you is over. We are always here for you.
In addition to the Sports Product Management Alumni Network, below are resources and information available to help you—our alumni—stay connected, network, and pursue the lifelong learning that helps propel success.
Visit the UOAA’s Sports Product Management Network
Lifelong Connection
One of the defining characteristics of Sports Product Management alumni and students is a passion for connection. We offer a variety of opportunities for our alumni to interact with current students and fellow graduates:
- Annual Industry Event: We kick off the new year each year with a large industry event where our industry partners such as the Industry Advisory Board, mentors, guest speakers, and alumni come and network with our students in a fun and festive environment.
- Alumni Events: Throughout the year, the Sports Product Management Board hosts a a wide range of events.
Look for these and more events on the Sports Product Management event calendar.
Connect Online
- Log in to the Sports Product Management Alumni Network
- Sign up for the SPM newsletter
- Follow us and connect on LinkedIn
8:00 a.m.–5:00 p.m.
Bringing together students, faculty, researchers, alumni, and partners, UO Olympic Studies Week highlights the university’s growing role in Olympic-related research, teaching, and industry engagement—from sport business and marketing to history, policy, and international collaboration.
The Olympic spirit is woven into the DNA of the University of Oregon. UO Olympic Studies Week showcases how that spirit shapes the university's approach to sports, scholarship, and global engagement. During the week, some activities are designed specifically for UO students and academic audiences, while others are open to the public and offer a chance to engage directly with the university’s Olympic legacy and community.
Events Open to the Public
UO Olympics History and Winter Sports Archives Tour February 17, 11:00 a.m.–noon Knight Library, Special Collections and University Archives (RSVP required. Space is limited.)
Winter Olympic Games Watch Party February 18–20, 7:30 a.m.–2:00 p.m. daily Tykeson Hall, James Commons (Open viewing of Winter Olympic competition throughout the week)
U.S. Bobsled and Skeleton Guest Speaker February 18, 6:00 p.m. Location TBD (Taking place during the weekly meeting of the Warsaw Sports Business Club)
See full schedule of events: https://business.uoregon.edu/news/uo-olympic-studies-week-2026
8:00 a.m.–5:00 p.m.
Bringing together students, faculty, researchers, alumni, and partners, UO Olympic Studies Week highlights the university’s growing role in Olympic-related research, teaching, and industry engagement—from sport business and marketing to history, policy, and international collaboration.
The Olympic spirit is woven into the DNA of the University of Oregon. UO Olympic Studies Week showcases how that spirit shapes the university's approach to sports, scholarship, and global engagement. During the week, some activities are designed specifically for UO students and academic audiences, while others are open to the public and offer a chance to engage directly with the university’s Olympic legacy and community.
Events Open to the Public
UO Olympics History and Winter Sports Archives Tour February 17, 11:00 a.m.–noon Knight Library, Special Collections and University Archives (RSVP required. Space is limited.)
Winter Olympic Games Watch Party February 18–20, 7:30 a.m.–2:00 p.m. daily Tykeson Hall, James Commons (Open viewing of Winter Olympic competition throughout the week)
U.S. Bobsled and Skeleton Guest Speaker February 18, 6:00 p.m. Location TBD (Taking place during the weekly meeting of the Warsaw Sports Business Club)
See full schedule of events: https://business.uoregon.edu/news/uo-olympic-studies-week-2026
8:00 a.m.–5:00 p.m.
Bringing together students, faculty, researchers, alumni, and partners, UO Olympic Studies Week highlights the university’s growing role in Olympic-related research, teaching, and industry engagement—from sport business and marketing to history, policy, and international collaboration.
The Olympic spirit is woven into the DNA of the University of Oregon. UO Olympic Studies Week showcases how that spirit shapes the university's approach to sports, scholarship, and global engagement. During the week, some activities are designed specifically for UO students and academic audiences, while others are open to the public and offer a chance to engage directly with the university’s Olympic legacy and community.
Events Open to the Public
UO Olympics History and Winter Sports Archives Tour February 17, 11:00 a.m.–noon Knight Library, Special Collections and University Archives (RSVP required. Space is limited.)
Winter Olympic Games Watch Party February 18–20, 7:30 a.m.–2:00 p.m. daily Tykeson Hall, James Commons (Open viewing of Winter Olympic competition throughout the week)
U.S. Bobsled and Skeleton Guest Speaker February 18, 6:00 p.m. Location TBD (Taking place during the weekly meeting of the Warsaw Sports Business Club)
See full schedule of events: https://business.uoregon.edu/news/uo-olympic-studies-week-2026