The Sports Product Management program has a reputation for producing exceptional graduates who thrive in leadership roles in the sports and outdoor product industry.
90 percent of our alumni work around the world in large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, and Specialized, as well as SmithOptics, Hydroflask, and Outdoor Research. The program has an active alumni association, and graduates regularly give back through mentoring, guest speaking, and offering jobs and internships.
Your time in the program may be over, but that doesn't mean our support for you is over. We are always here for you.
In addition to the Sports Product Management Alumni Network, below are resources and information available to help you—our alumni—stay connected, network, and pursue the lifelong learning that helps propel success.
Visit the UOAA’s Sports Product Management Network
Lifelong Connection
One of the defining characteristics of Sports Product Management alumni and students is a passion for connection. We offer a variety of opportunities for our alumni to interact with current students and fellow graduates:
- Annual Industry Event: We kick off the new year each year with a large industry event where our industry partners such as the Industry Advisory Board, mentors, guest speakers, and alumni come and network with our students in a fun and festive environment.
- Alumni Events: Throughout the year, the Sports Product Management Board hosts a a wide range of events.
Look for these and more events on the Sports Product Management event calendar.
Connect Online
- Log in to the Sports Product Management Alumni Network
- Sign up for the SPM newsletter
- Follow us and connect on LinkedIn
5:30–8:30 p.m.
Connect with industry leaders, alumni, and students during the Sports Product Management program's biggest night of the year.
This year's event brings together our incredible community of industry partners, alumni, faculty, and students to honor the collaboration and shared purpose that drive innovation in the global sports and outdoor product industry.
You'll enjoy:
- Food and beverages to fuel great conversation
- Music, mingling, and memory-making
- A thought-provoking panel discussion on the future of sport
- Recognition of our partners and their incredible support
What makes this year special? We're spotlighting the future with a powerful industry insights panel, "Understanding the Consumer Forces: Shaping What's Next in the Sport and Outdoor Industry." Today's consumers are redefining what drives brand loyalty: seeking experiences over possessions, transparency over promotion, and connection over transaction. The rise of AI, digital storytelling, and social purpose is reshaping how brands engage, innovate, and earn trust. This conversation will explore how leaders across sport and outdoor are adapting to meet these evolving expectations.
This is a great chance to connect across generations of leaders and changemakers in sport. Whether you're a proud alum, current student, or valued industry partner, we can't wait to celebrate with you.
RSVP now and join us for an unforgettable evening!