Portland Master's Requirements and Courses

18-Month Portland Student Roadmap

Learn all the skills required in the complete life cycle of sports and outdoor apparel, footwear and equipment during an immersive 18-month program taking place over five 10-week sessions starting in September.

Year One

Insights: Fall Year 1

Marketable Skills

  • Consumer insights
  • Competitive analysis
  • Marketplace opportunity

Courses

  • Sports Product Line Management and Merchandising
  • Human Performance and Sports Products
  • Consumer Insights
  • Sports Product Branding
  • Leadership I
  • Integrative Project I

Experiential

  • Mentors (ongoing)
  • Company visits (ongoing)

Project

  • Product brief and brand plan

Career

  • Resume

Team Presentations

Gut Check (20 minutes)

  • Present idea
  • Consumer
  • Plan for success

Checkpoint #1 (30 minutes)

  • Point of differentiation
  • Product relevance
  • Marketplace potential

Creation: Winter Year 1

Marketable Skills

  • Product brief
  • Product marketing
  • Costing

Courses

  • Design Thinking
  • Sustainability in Sports Products
  • Sourcing and Costing Strategies
  • Sports Product Development
  • Professional Development I
  • Integrative Project II

Project

  • Tech pack due in lab

Career

  • Interview critique

Business: Spring Year 1

Marketable Skills

  • Financial plan
  • Balanced scorecard
  • Marketing plan

Courses

  • Managing Global Business
  • Strategic Management
  • Sustainable Supply Chain
  • Sports Product Marketing Strategy
  • Professional Development II
  • Integrative Project III

Experiential

  • Bend outdoor industry trip

Project

  • Business plan

Career

  • Internship fair

Team Presentations

Checkpoint #2 (30 minutes)

  • Focus on three functional areas: product; strategic management; supply chain
  • Option to include Asia launch and marketing plan

 

Year Two

Global: Fall Year 2

Marketable Skills

  • Global awareness
  • Demand planning
  • Product testing

Courses

  • Managing Global Business
  • Legal Aspects of Sports Business
  • New Venture Planning
  • Financial Accounting
  • Professional Development III
  • Integrative Project IV

Experiential

  • International trip

Project

  • Global launch

Career

  • Resume portfolio

Team Presentations

Checkpoint #3 (30 minutes)

  • Focus on three functional areas: international; legal; merchandising
  • How to make your product relevant in a non-primary market

Launch: Winter Year 2

Marketable Skills

  • E-commerce
  • Sell-in
  • Product launch

Courses

  • Leadership
  • Industry Projects
  • Capstone

Project

  • Capstone, industry partner project

Career

  • Leadership

Team Presentations

Capstone class final presentations (45 minutes per team)

  • Integrates all functions
  • Business case to go forward (or not)
  • Summarizes learnings from every term