18-Month Portland Student Roadmap
Learn all the skills required in the complete life cycle of sports and outdoor apparel, footwear and equipment during an immersive 18-month program taking place over five 10-week sessions starting in September.
Year One
Insights: Fall Year 1
Marketable Skills
- Consumer insights
- Competitive analysis
- Marketplace opportunity
Courses
- Sports Product Line Management
- Human Performance and Sports Products
- Consumer Research
- Sports Product Branding
- Professional Development I
- Integrative Project I
Experiential
- Mentors (ongoing)
- Company visits (ongoing)
Project
- Product brief and brand plan
Career
- Resume
Team Presentations
Gut Check (20 minutes)
- Present idea
- Consumer
- Plan for success
Checkpoint #1 (30 minutes)
- Point of differentiation
- Product relevance
- Marketplace potential
Creation: Winter Year 1
Marketable Skills
- Product brief
- Product marketing
- Costing
Courses
- Design Thinking
- Sustainability in Sports Products
- Sourcing and Costing Strategies
- Sports Product Development
- Professional Development II
- Integrative Project II
Project
- Tech pack due in lab
Career
- Interview critique
Business: Spring Year 1
Marketable Skills
- Financial plan
- Balanced scorecard
- Marketing plan
Courses
- InternationalSports Products
- Strategic Management
- SustainableSupply Chain
- Sports Product Marketing Strategy
- Professional Development III
- IntegrativeProject III
Experiential
- Bend outdoor industry trip
Project
- Business plan
Career
- Internship fair
Team Presentations
Checkpoint #2 (30 minutes)
- Focus on three functional areas: product; strategic management; supply chain
- Option to include Asia launch and marketing plan
Year Two
Global: Fall Year 2
Marketable Skills
- Global awareness
- Demand planning
- Product testing
Courses
- Managing Global Business
- Legal Aspects of Sports Business
- New Venture Planning
- Financial Accounting
- IntegrativeProject IV
Experiential
- International trip
Project
- Global launch
Career
- Resume portfolio
Team Presentations
Checkpoint #3 (30 minutes)
- Focus on three functional areas: international; legal; merchandising
- How to make your product relevant in a non-primary market
Launch: Winter Year 2
Marketable Skills
- E-commerce
- Sell-in
- Product launch
Courses
- Leadership
- Industry Projects
- Capstone
Project
- Capstone, industry partner project
Career
- Leadership
Team Presentations
Capstone class final presentations (45 minutes per team)
- Integrates all functions
- Business case to go forward (or not)
- Summarizes learnings from every term