The SPM Online option is currently not accepting applications. The information below is for current students online who are already enrolled in the program through June 2026.
21-Month Online Student Roadmap
Insights: Fall and Winter Year 1
Marketable Skills
- Consumer insights
- Competitive analysis
- Marketplace opportunity
Courses: Fall Year 1
- Consumer Insights
- Sports Product Line Management and Merchandising
- Professional Development I
- Integrative Project I
Experiential: Fall Year 1
- Residency #1: Orientation
- Mentors (ongoing)
Career: Fall Year 1
- Insights
Team Presentations: Fall Year 1
Gut Check (20 minutes)
- Present idea
- Consumer
- Plan for success
Courses: Winter Year 1
- Human Performance and Sports Products
- Design Thinking
- Sports Product Branding
- Professional Development II
Project: Winter Year 1
- Product brief
Career: Winter Year 1
- Marketing yourself
Team Presentations: Winter Year 1
Checkpoint #1 (30 minutes)
- Point of differentiation
- Product relevance
- Marketplace potential
Creation: Spring and Summer Year 1
Marketable Skills
- Product brief
- Product marketing
- Costing
Courses: Spring Year 1
- Sourcing and Costing
- Product Development
- Professional Development III
- Integrative Project II
Experiential: Spring Year 1
- Residency #2—Lab: First prototype and tech pack
Project: Spring Year 1
- Tech pack
Career: Spring Year 1
- Career map
Courses: Summer Year 1
- Managing Global Business
- Sustainability in Sports Products
- Sustainable Supply Chain
Experiential: Summer Year 1
- Residency #3—Lab: Prototypes
Career: Summer Year 1
- Building networks
Business: Fall Year 2
Marketable Skills
- Financial plan
- Balance scorecard
- Line plan
- Marketing plan
- Product testing
Courses
- Managing Global Business
- Legal Aspects of Sports Product
- Integrated Project III
Experiential
- Residency #4: Student trip
Project
- Business plan
Career
- Intercultural leadership
- Team leadership
Team Presentations
Checkpoint #2 (30 minutes)
- Focus on three functional areas: product; strategic management; supply chain
- Option to include Asia launch and marketing plan
Global: Winter Year 2
Marketable Skills
- Global Awareness
- Demand planning
- Marketplace capacity
Courses
- Sports Product Marketing Strategy
- New Venture Planning
- Financial Accounting
- Integrated Project IV
Career
- Career Plan
Team Presentations
Checkpoint #3 (30 minutes)
- Focus on three functional areas: international; legal; merchandising
- How to make your product relevant in a non-primary market
Launch: Spring Year 2
Marketable Skills
- E-commerce
- Sell-in
- Product launch
Courses
- Leadership
- Industry Projects
- Captstone
Experiential
- Residency #5: Capstone and graduation
Project
- Capstone
Career
- Leadership
Team Presentations
Capstone class final presentations (45 minutes)
- Integrates all functions
- Business case to go forward (or not)
- Summarizes learnings from every term