Online Master's Requirements and Courses

21-Month Online Student Roadmap

Our innovative master’s degree program is now available online. The 21-month hybrid program begins in September and takes place over the course of seven 10-week sessions.

Year One

Insights: Fall and Winter Year 1

Marketable Skills

  • Consumer insights
  • Competitive analysis
  • Marketplace opportunity

Courses: Fall Year 1

  • Consumer Research
  • Sports Product Line Management
  • Professional Development I
  • Integrative Project I

Experiential: Fall Year 1

  • Residency #1: Orientation
  • Mentors (ongoing)

Career: Fall Year 1

  • Insights

Team Presentations: Fall Year 1

Gut Check (20 minutes)

  • Present idea
  • Consumer
  • Plan for success

Courses: Winter Year 1

  • Human Performance and Sports Products
  • Design Thinking
  • Sports Product Branding
  • Professional Development II

Project: Winter Year 1

  • Product brief

Career: Winter Year 1

  • Marketing yourself

Team Presentations: Winter Year 1

Checkpoint #1 (30 minutes)

  • Point of differentiation
  • Product relevance
  • Marketplace potential

Creation: Spring and Summer Year 1

Marketable Skills

  • Product brief
  • Product marketing
  • Costing

Courses: Spring Year 1

  • Sourcing and Costing
  • Product Development
  • Professional Development III
  • Integrative Project II

Experiential: Spring Year 1

  • Residency #2—Lab: First prototype and tech pack

Project: Spring Year 1

  • Tech pack

Career: Spring Year 1

  • Career map

Courses: Summer Year 1

  • Managing Global Business
  • Sustainability in Sports Products
  • Sustainable Supply Chain

Experiential: Summer Year 1

  • Residency #3—Lab: Prototypes

Career: Summer Year 1

  • Building networks

     

    Year Two

    Business: Fall Year 2

    Marketable Skills

    • Financial plan
    • Balance scorecard
    • Line plan
    • Marketing plan
    • Product testing

    Courses

    • International Sports Business
    • Legal Aspects of Sports Product
    • Integrated Project III

    Experiential

    • Residency #4: Student trip

    Project

    • Business plan

    Career

    • Intercultural leadership
    • Team leadership

    Team Presentations

    Checkpoint #2 (30 minutes)

    • Focus on three functional areas: product; strategic management; supply chain
    • Option to include Asia launch and marketing plan

    Global: Winter Year 2

    Marketable Skills

    • Global Awareness
    • Demand planning
    • Marketplace capacity

    Courses

    • Sports Product Marketing Strategy
    • New Venture Planning
    • Financial Accounting
    • Integrated Project IV

    Career

    • Career Plan

    Team Presentations

    Checkpoint #3 (30 minutes)

    • Focus on three functional areas: international; legal; merchandising
    • How to make your product relevant in a non-primary market

    Launch: Spring Year 2

    Marketable Skills

    • E-commerce
    • Sell-in
    • Product launch

    Courses

    • Leadership
    • Industry Projects
    • Captstone

    Experiential

    • Residency #5: Capstone and graduation

    Project

    • Capstone

    Career

    • Leadership

    Team Presentations

    Capstone class final presentations (45 minutes)

    • Integrates all functions
    • Business case to go forward (or not)
    • Summarizes learnings from every term