Sports Product Management Program

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Overview

The University of Oregon partnered with the sports and outdoor product industry’s best to create a master’s of science in sports product management. Our mission is to build worldwide leaders in the sports product industry. We teach the business of product creation.

Learn the business of creating sports and outdoor apparel, footwear, and equipment through the lenses of global business, sustainability, and innovation
Engage in hands-on opportunities to build products in the on-site lab.
Network with leaders in the sports and outdoor industry through program mentors, coaches, guest speakers, and internship opportunities from companies like adidas, Nike, Columbia Sportswear, Under Armour, Keen, HydroFlask, and more.
Gain high-demand knowledge to prepare you for roles in the sports and outdoor product industry.

The master’s degree is available as an immersive, full-time onsite 18-month program for emerging talent and an innovative, 21-month online program for working professionals..

Full-Time Master's Online Master's Events

Created with Industry Intro

Created with Industry

Created with industry, for future industry leaders

“There’s a high demand for employees with a mix of experience and education, but there was no degree to fulfill the education side—until now.”—KELLY HIBLER, VP/GM REEBOK FOOTWEAR

The University of Oregon’s master of science in sports product management was born in 2012 when cofounders Ellen Schmidt-Devlin and Roger Best asked the industry, “What do you want from a university?” They told us they wanted students prepared with knowledge of the entire 18-month product creation process.

The Sports Product Management Program is a collaboration between the University of Oregon’s academic community and the global sports product industry. We teach the business of product creation. Each cohort is an elite group of students who learn about the complete product life cycle from both industry and academia’s finest talent, while also growing the key teamwork and leadership skills necessary for success in the industry.

We are a world-class master’s program with the industry’s top talent educating and advising future global leaders in the sports and outdoor product industry. Instructors and guest speakers bring a wealth of real-world experience to the classroom.

An advisory board of senior executives continually shapes the program's content and direction to align with industry needs. Advisory board members represent the following companies:

Sports Product Management Program

Video Overview

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The Worldwide Leader in Sports and Outdoor Product Education and Research

Overview

Created with Industry Intro

Created with Industry

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