Start this September! Applications are still open. Reach out to an admissions officer or apply now!

Immerse Yourself

Learn the business of sport and outdoor product creation.

Applications are open to start this September—attend an info session or apply now!

Immerse Yourself

Learn the business of sport and outdoor product creation.

Take the first step towards a successful career.

Experience the entire product creation lifecycle of the sports and outdoor industry through the lenses of innovation, sustainability, diversity and inclusion, and global business.

The University of Oregon partnered with the sports and outdoor product industry’s best to create this one-of-a-kind master’s program. Industry leaders have been actively involved in shaping the Sports Product Management program at every step. It's why 90 percent of our alumni work at large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, Specialized, SmithOptics, Hydroflask, Outdoor Research, and more.

Watch Program Video

Apply

Learn More

How to Apply

Whether you're seeking to enter the sports and outdoor industry or are ready to accelerate your career—our program will take you to the next level. Explore the application process, learn more about scholarship and funding options, find graduate career opportunities, and more.

Apply Now

A Portland Home Base With a Global Reach

Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry.

Take a Virtual Tour

Our Portland Location

Connect with an Admissions Officer

Loading...

Leaders of Today Shaping Leaders of Tomorrow

Industry leaders are actively involved in the Sports Product Management program—from developing and teaching the courses to mentoring students and helping steer the program as members of our SPM Advisory Board.

The KEEN product team explains the footwear product creation process.

The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez.

The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.

The team at Handful describes their creation process.

A Week in the Life

Yoshimi Saito shares what the student experience is like during the master's program.

“I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.”

Read Yoshimi's Story

Pursue your master's among an elite group of talented individuals.

55

Average cohort Size

47.5%

Racial and Ethnic Minorities

24%

Sports industry experience

Additional Student Demographics

The Sports Product Management program was specifically created to build expertise critical to the sports and outdoor industry. If this is your passion, our program has the knowledge, network, and resources to lead you to success. All of this direct experience results in more than 90 percent of our alumni working in the industry.

Sports Product Management students are supported through the career exploration process by our dedicated instructors and staff. They also gain access to sports and outdoor product companies through industry events, internships, guest speakers, and more.

The Lundquist College offers a wealth of resources specifically for international students to help navigate the application process.

SPM Faculty and Research

John Eberle

Academic Director, Sports Product Management Program | Instructor of Product Management

Eberle has led product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands, including almost 15 years at Nike, where he directed international businesses.

Explore all Faculty and Research