Sports Product Management Online Master's Program

Overview Video

Overview

Timeline Section

Course Kits Section

Careers Section

Instructors Section

Experienced Instructors

SPM instructor and student in the White Stag Innovation Lab

We are the best and will deliver the best.

The industry’s top talent will educate future leaders through experiential education grounded in innovation, sustainability, and global business perspective. Educators in our program all hold a master's degree or PhD and bring real-world experience and teaching expertise.

Our instructors have extensive professional experience working in leadership roles within various functional areas of large and small sports product companies.

We match the hands-on expertise of our instructors with PhD professors who are subject-matter experts and internationally recognized for their research in sports products.

All educators in our program have impressive teaching experience and have been carefully selected based on being experts in what they’re teaching, being great motivators, and having a sincere interest in mentoring and advising students on their future careers.

Learn more about some of our instructors below and watch us in action.

Leaders Intro

Advisory Board Section

adidas

adidas

Mark Colin-Thome VP BRAND OPERATIONS, BASKETBALL
Kkristin Parrott SENIOR DIRECTOR OF HUMAN RESOURCES

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Nike

Nike

Sarah (Jolley) Cariaga VP GLOBAL MERCHANDISING
Sue Galatz BUSINES DIRECTOR, NIKE ID
Jeff Nichols VP NORTH AMERICA NIKE DIRECT
Steve Nichols VP NIKE GLOBAL STRATEGIC BUSINESS INITIATIVES

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Columbia Sportswear

Columbia Sportswear

Michelle Aubrey ;SENIOR DIRECTOR, DISTRIBUTIONS LAAP
Jinn Brunk COMMUNITY PARTNERSHIP MANAGER
Guru Larson ENVIRONMENTAL RESPONSIBILITY
Gerard Smith SENIOR DESIGNER III - EUROPE

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Under Armour

Under Armour

Joan Anderson SR. DIRECTOR MATERIAL INNOVATION, FOOTWEAR
Rick Anguilla SENIOR VP, BRAND STRATEGY
Antonio Zea, Jr. SR DIRECTOR, GLOBAL FOOTBALL FOOTWEAR

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Arc'teryx

Arc'teryx

Laura Appleton TALENT ACQUISITION AND DEVELOPMENT MANAGER

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Bemis

Bemis

Jim Chi GLOBAL DIRECTOR, SPORTSWEAR

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CamelBak

CamelBak

Jon Austen SR. DIRECTOR OF PRODUCT MANAGEMENT
Matthew Mitchell HUMAN RESOURCES BUSINESS PARTNER

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Ching Luh

Ching Luh

Kelly Wheeler VICE PRESIDENT

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Dakine

Dakine

Shawn LaRowe GLOBAL VP OF APPAREL, EQUIPMENT, AND ACCESSORIES

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Danner

Danner

Steve Belatti VP OF PRODUCT

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Fuerst Group

Fuerst Group

Katie Kelley GLOBAL LEADERSHIP DEVELOPMENT DIRECTOR

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Halo Neuroscience

Halo Neuroscience

Daniel Chao CEO

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Handful

Handful

Jennifer Ferguson CEO

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HongFu

HongFu

Suzanne Anderson COO>

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Hydro Flask

Hydro Flask

Joe Smith DIRECTOR OF R&D

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Inbox Labs

Inbox Labs

Nick Pardon CEO

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Intel

Intel

Eric Lewallen SPORTS PRODUCT INNOVATION, WEARABLE ELECTRONICS

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KEEN Footwear

KEEN Footwear

Katie Kelley GLOBAL LEADERSHIP DEVELOPMENT DIRECTOR

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Looptworks

Looptworks

Scott Hamlin, COFOUNDER and CEO

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NPD Group

NPD Group

Julia Day EXECUTIVE DIRECTOR, BUSINESS DEVELOPMENT SPORTS

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OluKai

OluKai

Kerry Konrady VP MARKETING

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Perry Ellis International

Perry Ellis International

Cindy Trames SVP DESIGN & MERCHANDISING, NIKE SWIM - A DIVISION OF PERRY ELLIS INTERNATIONAL

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Peter Wallmark and Associates

Peter Wallmark and Associates

Peter Wallmark PRINCIPAL

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Revant Optics

Revant Optics

Chris Sataua PRODUCT MANAGER

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Skechers Performance Division

Skechers Performance Division

Adan Villalobos DIRECTOR OF TALENT ACQUISITION
Kurt Stockbridge VP OF DEVELOPMENT AND INNOVATION

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Sports Gear Co., Ltd.

Sports Gear Co., Ltd.

Shirley Justice PRESIDENT GLOBAL STRATEGY AND OPERATIONS

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SYNC

SYNC

Phil Shettig CEO

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Texon

Texon

Steve James COMMERCIAL DIRECTOR

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VF Corp

VF Corp

David Tichiaz VP OF MERCHANDISING

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WIIVV

WIIVV

Shamil Hargovan CEO

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Yakima Products

Yakima Products

Joel Grabenstein DIRECTOR OF CATEGORY MANAGEMENT
Chris Sautter PRODUCT DEVELOPMENT CENTER DIRECTOR

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Yeh Group

Yeh Group

Duke Yeh SUSTAINABILITY MANAGER

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Additional Members

Additional Members

Scott Davidson
Kate Delhagen
Linda Goldstein
Kelly Hibler
David Higdon
John Hull
Bill Inman
Steve Vincent

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Industry Connection Section

Industry Connection

Each step of the 24-month journey is rich with connections to the sports and outdoor product industry.

Industry Mentor: It starts with each student being assigned their own industry mentor. Mentors are introduced to students during the first term to start building an advisory relationship. Mentors are available to ensure students feel supported in their questions about the industry and how to best reach their career goals.

Team Coach: As part of the program-long project, each student team is assigned a team coach from the industry to support them in the journey of bringing their projects from concept all the way to market.

The second year of the program includes travel to Asia. Students travel to several destinations that may include Singapore, Hong Kong, China, Vietnam, and Japan.