Profile picture of Ellen Schmidt-Devlin

Ellen Schmidt-Devlin

Cofounder and Executive Director, Sports Product Management Program

Affiliations: Oregon Executive MBA, Sports Product Management
Phone: 503-412-3707
Office: 109 NW Naito Parkway, Portland, OR 97209



After being personally mentored by Bill Bowerman and spending 27 years at Nike working in Hong Kong, Japan, Thailand, Korea and the United States, Schmidt-Devlin realized there wasn't a program out there that could prepare students to work in the sports product industry. Upon receiving her MBA at the UO's Lundquist College of Business, she worked alongside Dr. Roger Best to cofound the UO Sports Product Management program. Apart from being the program's director, Schmidt-Devlin also teaches the program's Integrative Project-Sports Product Making course.

Schmidt-Devlin's expertise spans across the supply chain with direct responsibility for product development, merchandising, marketing, and manufacturing. Schmidt-Devlin's strengths include strategic planning, team leadership, project management, international business management, and government and partner company relationship building.

In 2012, she produced a documentary about Oregon track and field called We Grew Wings, which was inspired by her years as a University of Oregon track and field athlete. Schmidt-Devlin now keeps busy with the University of Oregon Sports Product Management Program and enjoys spending time with her family, running, and travelling.

Degree History:
  • PhD, Case Western Reserve University
  • MBA, University of Oregon
  • BS, University of Oregon

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Areas of Expertise

  • Manufacturing
  • Marketing
  • Merchandising
  • Product development
  • Supply chain management

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Journal Articles:

Chohan, Raeesah, and Ellen Schmidt-Devlin. "Sports Fandom in the Metaverse: Marketing Implications and Research Agenda." Marketing Letters.

September 2023

In the News

Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.
The Portland Business Journal recognized Ellen Schmidt-Devlin, executive director of the Lundquist College's Portland programs, as one of this year’s Women of Influence.
An online discussion centered on ways the sports business programs at the Lundquist College have been transformed by the pandemic—including unexpected accomplishments and unforeseen opportunities.
Industry leaders and the Lundquist Portland community are working together to foster diversity and inclusion at the college—and beyond.
Jennifer Ferguson has mentored, guided, and supported sports product management students since the program’s inception.