Profile picture of Ellen Schmidt-Devlin

Ellen Schmidt-Devlin

Cofounder, Sports Product Management Program

Affiliations: Sports Product Management
ellens@uoregon.edu
Phone: 503-412-3707
Office: Northeast Portland Campus

About

Biography:

After being personally mentored by Bill Bowerman and spending 27 years at Nike working in Hong Kong, Japan, Thailand, Korea and the United States, Ellen Schmidt-Devlin realized there wasn't a program out there that could prepare students to work in the sports product industry. Upon receiving her MBA at the UO's Lundquist College of Business, she worked alongside Roger Best to cofound the UO Sports Product Management program.

Schmidt-Devlin's expertise spans across the supply chain with direct responsibility for product development, merchandising, marketing, and manufacturing. Schmidt-Devlin's strengths include strategic planning, team leadership, project management, international business management, and government and partner company relationship building.

In 2012, she produced a documentary about Oregon track and field called We Grew Wings, which was inspired by her years as a University of Oregon track and field athlete.

Degree History:
  • PhD, Case Western Reserve University
  • MBA, University of Oregon
  • BS, University of Oregon

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Areas of Expertise

  • Manufacturing
  • Marketing
  • Merchandising
  • Product development
  • Supply chain management

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Publications

Journal Articles:

Ayşegül Özsomer, Zeynep Müge Güzel, Casey E. Newmeyer, and Ellen Schmidt-Devlin. "The Value of Future Focus and Experiential Ad Appeals in Strengthening the Effect of Brand-Pandemic Fit on eWOM." International Journal of Advertising. https://doi.org/10.1080/02650487.2024.2355770 

May 2024

Chohan, Raeesah, and Ellen Schmidt-Devlin. "Sports Fandom in the Metaverse: Marketing Implications and Research Agenda." Marketing Letters. https://doi.org/10.1007/s11002-023-09702-6. 

September 2023

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In the News

A collage of three side-by-side images of Ellen Schmidt-Devlin helping students, smiling for a portrait, and speaking to a crowd
Sports Product Management Cofounder to Depart UO
With both gratitude and admiration, the Lundquist College shares that Ellen Schmidt-Devlin, cofounder and executive director of its esteemed Sports Product Management program, will be leaving UO.
Rolls of fabric peek out of cardboard tubes stacked on shelves on a factory floor.
Advancing Textile Sustainability
In an interview with NTX, UO Sports Product Management program cofounder and executive director Ellen Schmidt-Devlin spoke about the progress and challenges in sustainability within the textile industry.
Close up photo of a hand holding a smart phone, on which a sports NFT is displayed
Sports in the Metaverse
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Ellen Schmidt Devlin
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Cut out photos of Olympians Jenna Prandini, Charlie Hunter, Aneta Konieczek, Devon Allen, and Galen Rupp against a green background with UO and Olympic logos
Business Ducks Flock to Tokyo
Five athletes with Lundquist College connections traveled to Japan for the 2020 Olympic Games and showed the world the lengths a Duck will go to in order to achieve their goals.
Nico Fearn and Garren Strong
Going Pro
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.
Honoring a Woman of Influence
Honoring a Woman of Influence
The Portland Business Journal recognized Ellen Schmidt-Devlin, executive director of the Lundquist College's Portland programs, as one of this year’s Women of Influence.
Lineart icon of a laptop with a running figure on the screen against a background of a grassy playing field
The Business of Sport in the Age of COVID-19
An online discussion centered on ways the sports business programs at the Lundquist College have been transformed by the pandemic—including unexpected accomplishments and unforeseen opportunities.

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