The competitive edge—that's what graduates of the Oregon MBA with a specialization in sports business gain.
From the program's winning combination of challenging coursework, numerous hands-on learning opportunities, and a network of connections in the sports industry, students receive an education that is second to none.
Specialization Requirements
To earn the sports business specialization on their transcripts, MBA students must take the following courses:
- The required Oregon MBA core courses of the Oregon MBA:
- 15 required core courses for full-time MBA students
- 7 required core courses for accelerated MBA students
- The specific courses required for the specialization (listed below)
- Electives of their own choosing from a wide range available in the Lundquist College of Business, as well as from other colleges and departments across the University of Oregon
Specialization Courses
Required Courses
To earn the sports business specialization on their transcripts, MBA students must take the following courses:
- SBUS 606: Strategic Planning Project (6 credits)
- SBUS 645: Sports Products (3 credits)
- SBUS 650: Marketing and Sports Properties (3 credits)
- SBUS 652: Sports Sponsorship Alliances (3 credits)
- SBUS 653: Legal Aspects of Sports Business (3 credits)
- SBUS 655: Economic Aspects of Sports (3 credits)
Specialization Electives
Students must take a minimum of 9 credits worth of specialization electives:
- J 560: Sport Brand Strategy (4 credits)
- MGMT 610: Greening Sports and Events (3 credits)
- MKTG 610: Brand Strategy (3 credits)
- MKTG 510: Marketing Analytics (4 credits)
- MKTG 660: Marketing Research (3 credits)
- OBA 510: Sports Analytics (4 credits)
- SBUS 610: Business of Media (3 credits)
Reach Your Career Goals
Program graduates are prepared to enter the following types of positions in the sports industry:
- Marketing Management: Planning and executing a marketing brief to manage an organization's marketing functions and resources.
- Team, League, and Federations Management: The relationship development and management between a company and a sports team, league, or federation.
- Event and Operations Management: Planning and executing an event to help reach a target audience through direct interaction with that consumer.
- Sponsorship Planning and Coordination: The development and management of sponsorship contracts to meet the needs of the sponsor and the organization.
- Client and Account Management: Relationship management between a client or account and an organization to ensure client needs are met.
- Brand Management: A marketing function that looks at how a brand is positioned in the market and how to best connect with the target consumer.
- Strategic Planning: Planning an organization’s strategic business goals for the short and long term.
- Project Management: The initiation, planning, and support of a particular goal or project. Sets clear indicators of performance and gates that must be met.
- Financial Management: Decisions related to the financial goals and performance of an organization.
- Market Research: The process of finding consumer insights and preferences through quantitative and qualitative data collection.
- Sales Management: The application of sales techniques as well as overseeing and guiding an organization's sales team.
- Fan Insights and Analytics: The process of understanding fans and their preferences in order to develop event plans and fan experiences.
- Fan Experience Management: The development and execution of a plan to create an interactive experience that keeps fans engaged.
- Corporate Responsibility Management: The development and management of a plan to assess, understand, and improve the impact an organization has on the world around it.
- Media Management: A marketing function that creates the relationship between brand and outside media entities, by controlling brand messages and where they are communicated.
- Technology Management: How an organization uses its technology to create a competitive advantage through planning, optimization, and forecasting.
- Digital and Social Media Management: A marketing function that focuses on the creation of digital content for social media.