Sports Business Courses

The competitive edge—that's what graduates of the Oregon MBA with a specialization in sports business gain.

From the program's winning combination of challenging coursework, numerous hands-on learning opportunities, and a network of connections in the sports industry, students receive an education that is second to none.

The Oregon MBA 
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Specialization Requirements

To earn the sports business specialization on their transcripts, MBA students must take the following courses:

  • The required Oregon MBA core courses of the Oregon MBA:
  • The specific courses required for the specialization (listed below)
  • Electives of their own choosing from a wide range available in the Lundquist College of Business, as well as from other colleges and departments across the University of Oregon

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Specialization Courses

Required Courses

To earn the sports business specialization on their transcripts, MBA students must take the following courses:

  • SBUS 606: Strategic Planning Project (6 credits)
  • SBUS 645: Sports Products (3 credits)
  • SBUS 650: Marketing and Sports Properties (3 credits)
  • SBUS 652: Sports Sponsorship Alliances (3 credits)
  • SBUS 653: Legal Aspects of Sports Business (3 credits)
  • SBUS 655: Economic Aspects of Sports (3 credits)

Specialization Electives

Students must take a minimum of 9 credits worth of specialization electives:

  • J 560: Sport Brand Strategy (4 credits)
  • MGMT 610: Greening Sports and Events (3 credits)
  • MKTG 610: Brand Strategy (3 credits)
  • MKTG 510: Marketing Analytics (4 credits)
  • MKTG 660: Marketing Research (3 credits)
  • OBA 510: Sports Analytics (4 credits)
  • SBUS 610: Business of Media (3 credits)

View Course Catalog

Reach Your Career Goals

Program graduates are prepared to enter the following types of positions in the sports industry:

  • Marketing Management: Planning and executing a marketing brief to manage an organization's marketing functions and resources.
  • Team, League, and Federations Management: The relationship development and management between a company and a sports team, league, or federation.
  • Event and Operations Management: Planning and executing an event to help reach a target audience through direct interaction with that consumer.
  • Sponsorship Planning and Coordination: The development and management of sponsorship contracts to meet the needs of the sponsor and the organization.
  • Client and Account Management: Relationship management between a client or account and an organization to ensure client needs are met.
  • Brand Management: A marketing function that looks at how a brand is positioned in the market and how to best connect with the target consumer.
  • Strategic Planning: Planning an organization’s strategic business goals for the short and long term.
  • Project Management: The initiation, planning, and support of a particular goal or project. Sets clear indicators of performance and gates that must be met.
  • Financial Management: Decisions related to the financial goals and performance of an organization.
  • Market Research: The process of finding consumer insights and preferences through quantitative and qualitative data collection.
  • Sales Management: The application of sales techniques as well as overseeing and guiding an organization's sales team.
  • Fan Insights and Analytics: The process of understanding fans and their preferences in order to develop event plans and fan experiences.
  • Fan Experience Management: The development and execution of a plan to create an interactive experience that keeps fans engaged.
  • Corporate Responsibility Management: The development and management of a plan to assess, understand, and improve the impact an organization has on the world around it.
  • Media Management: A marketing function that creates the relationship between brand and outside media entities, by controlling brand messages and where they are communicated.
  • Technology Management: How an organization uses its technology to create a competitive advantage through planning, optimization, and forecasting.
  • Digital and Social Media Management: A marketing function that focuses on the creation of digital content for social media.