The competitive edge—that's what graduates of the Oregon MBA who specialize in sports business gain.
From the program's winning combination of challenging coursework, numerous hands-on learning opportunities, and a network of connections in the sports industry, students receive an education that is second to none. Integration with the Warsaw Sports Business Center provides students with the necessary leg-up to enter the competitive, ever-changing world of sport.
What You'll Learn
- Ever wonder why teams like the Dallas Cowboys are worth billions? Uncover the economic factors—such as stadium size, media rights, and home city—that contribute to a professional sports team's valuation.
- What makes brands like Nike so successful? Learn all about the sports product realm, from ideation, design, storytelling, and retailing.
- Why should other companies care about sports? Dive into the world of sponsorship to see how partnerships increase value for brands, teams, leagues, and fans.
Where You'll Go
- New York City is the sports hub of the United States. Embark on a journey to the Big Apple to meet reps from organizations like Google, NBA, NBC Sports, MLB, NFL, NHL, Wasserman, and many more.
- Represent UO and battle to bring home the trophy against other universities in the National Sports Forum's annual case competition.
- Travel across the pond to Europe for a lesson on international business. One thing you're sure to learn—how football (soccer, as we call it) dominates fandom around the globe.
Who You'll Meet
The power of the Warsaw Sports Business Center network is real. There are Warsaw Center alumni working in influential roles at companies across the globe, including:
- Adidas
- MLS
- Nike
- NFL
- Wasserman
During a weekly seminar with your sports business classmates, hear directly from industry professionals willing to share their personal journeys, industry expertise, and day-to-day details of their current job responsibilities.
What You'll Do
Hands-on experience is key and at Oregon, you'll get more opportunity than anywhere else. Students have worked internships in operations for global events like the World Athletics Championships and FIFA World Cup; media coverage for teams like the Portland Trailblazers; and athlete representation with agencies like Wasserman. There are plenty of career paths to pursue when it comes to sports. Recent graduates of the program are located around the globe with diverse roles within the industry, including:
- Apparel brands like Nike and Columbia
- Professional teams like the Arizona Cardinals
- Professional leagues like the NFL and NBA
- Intercollegiate athletics like the University of Tennessee
- Media companies like NBC Sports
- Agencies like MKTG
