Sports Product Management News

Stay up-to-date with the latest news from our Sport Product Management Program.

Below you will find the latest stories, profiles, and news highlighting our Sports Product Management students, faculty, and alumni. To have updates delivered to your inbox, be sure to subscribe to our monthly newsletter.

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Rolls of fabric peek out of cardboard tubes stacked on shelves on a factory floor.
Advancing Textile Sustainability
In an interview with NTX, UO Sports Product Management program cofounder and executive director Ellen Schmidt-Devlin spoke about the progress and challenges in sustainability within the textile industry.
Simple digital line art of graduation caps lined up in a row
2024 Graduate Spotlights
Another group of Ducks is spreading their wings and flying off to their futures. May your futures be bright, your endeavors fruitful, and your hearts forever tethered to the memories forged during your time at the University of Oregon.⁠ Congratulations the Class of 2024!
Mufaro Hungwe stands in front of a 3D "W" from the Wilson company's logo. On the wall behind her is the quote "Nobody who ever gave their best regretted it. George Halas"
From the Track to the Innovation Lab
Lifelong athlete Mufaro Hungwe, MS '24 studied kinesiology and biomechanics before earning another master's degree from UO's Sports Product Management program.
Digital collage of images of Garren Strong as a UO football player, Nike shoes, and a football against the backdrop of an aerial photo of the Lillis Business Complex
Full Circle with the Flock
UO football alum, Nike Air Jordan 1 franchise leader, Lundquist adjunct UO instructor, and author of a new book: Garren Strong explains what makes the UO's brand so innovative.
Digital collage of the UO Duck mascot appearing to jump out of an open book underneath the word "Momentum"
Momentum | Winter 2023
Introducing Momentum—our new digital publication. Join us for this new, immersive experience as we tell the stories of the Lundquist College of Business, its students, faculty, and graduates.
Close up photo of a hand holding a smart phone, on which a sports NFT is displayed
Sports in the Metaverse
Research by Sports Product Management Program cofounder and executive director Ellen Schmidt-Devlin and coauthor explored how virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Stacks of brightly-colored textiles
A Partnership for Impactful Innovation
The University of Oregon is partnering with NTX, an international company that uses waterless dyeing and printing to produce textiles, to open an innovation lab in Portland next year.
Simple digital line art of graduation caps being thrown in the air
2023 Graduate Spotlights
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
A man wearing a gray suit with a yellow tie is standing against a black backdrop and being splashed with water.
UO Business: The Magazine, Fall 2022
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
Cover of the book titled "The Global Sports Industry" at an askew angle in the middle of a bright yellow background
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Head shot photo of Bruce Blonigen standing in front the the Lundquist College of Business sign in the Lillis Business Complex atrium
Meet Bruce
Bruce Blonigen is the Edward Maletis Dean of the Lundquist College of Business.
Ellen Schmidt Devlin
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Illustration line art collage in multiple colors showing people climbing ladders, walking up a graph, standing on an arrow hitting a bulls-eye. Other graphics included mountains, a stairway, a bull horn, a rocket ship, clouds, and birds.
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Exhibit VII: Product-Line Pricing and Profit Impact
SPM Pricing App
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
A collage of sports products made by SPM students, including a rain jacket, cow print athletics shoes, and a thick-soled running shoe.
Future Impact: The Sports Product Industry's New Generation
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas.