Sports Product Management News

Stay up-to-date with the latest news from our Sport Product Management Program.

Below you will find the latest stories, profiles, and news highlighting our Sports Product Management students, faculty, and alumni. To have updates delivered to your inbox, be sure to subscribe to our monthly newsletter.

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Illustration line art collage in multiple colors showing people climbing ladders, walking up a graph, standing on an arrow hitting a bulls-eye. Other graphics included mountains, a stairway, a bull horn, a rocket ship, clouds, and birds.
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Exhibit VII: Product-Line Pricing and Profit Impact
SPM Pricing App
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
A collage of sports products made by SPM students, including a rain jacket, cow print athletics shoes, and a thick-soled running shoe.
Future Impact: The Sports Product Industry's New Generation
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas.
Ellen Schmidt Devlin and Roger Best
A Conversation with Sports Product Management Cofounders
Sports Product Management cofounders Ellen Schmidt-Devlin and Roger Best discuss how the program was developed and share a glimpse into the future.
Collage of two photos of the U.S. Alpine Ski team side-by-side. First photo is of a group of three skiers in a group on the slopes facing the camera and wearing heated training shorts over the top of their regular ski outfits. Second photo is a picture of af a skier from behind as they ski down the training course for the Winter Olympics.
Creating for Olympians
Three Ducks are outfitting winter Olympians in an innovative new product.
Greg Hoffman
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.
SPM student Yoshimi Saito sits in front of the lighted wall in the lobby of 109 NW Naito, smiling at the camera.
A Week in the Life—Sports Product Management
Follow Yoshimi Saito through a typical week as a student in the Sports Product Management Portland program.
The cover art for UO Business: The Magazine: A white icon of a duck flies against a yellow background, its flight path appears to unveil a green background with phrases pertaining to the Lundquist College
UO Business: The Magazine, Fall 2021
Graduates going places, faculty recognized for their contributions, alumni businesses flourishing, career readiness at the forefront, and much more.
Maddie Harper
Graduate Spotlight: Maddie Harper, Master of Science in Sports Product Management ’21
During her time as a student in the Sports Product Management program, Maddie Harper demonstrated her leadership skills in a way that was authentic to who she was.
Nico Fearn and Garren Strong
Going Pro
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.
Honoring a Woman of Influence
Honoring a Woman of Influence
The Portland Business Journal recognized Ellen Schmidt-Devlin, executive director of the Lundquist College's Portland programs, as one of this year’s Women of Influence.
A lineart graphic of a woman running along with a colorful shoe design
Leading by Example
A new quarterly webinar series produced by the Lundquist College of Business will dive into topics surrounding women’s roles in a historically male-dominated field.
Illustration with the words Ducks Disrupt Silver Lining Pitchbook overlaid on a green background in yellow with line art of a rocket ship, chat bubbles, and a bullseye target
Innovation Boot Camp Returns for Second Year
Students and professionals are invited to participate in this year’s event, which features a lineup drawn from the region's top entrepreneurs and business leaders.
Lineart icon of a laptop with a running figure on the screen against a background of a grassy playing field
The Business of Sport in the Age of COVID-19
An online discussion centered on ways the sports business programs at the Lundquist College have been transformed by the pandemic—including unexpected accomplishments and unforeseen opportunities.
Banner depicting images representing footwear, apparel, and wearables
COVID-19 Impact on 2020 U.S. Sportswear Sales
Roger Best, Dennis Howard, Ofuma Eze-Echesi, and David Borlack examined the impact of the COVID-19 pandemic on U.S. sportswear revenues.