Sports Product Management News

Stay up-to-date with the latest news from our Sport Product Management Program.

Below you will find the latest stories, profiles, and news highlighting our Sports Product Management students, faculty, and alumni. To have updates delivered to your inbox, be sure to subscribe to our monthly newsletter.

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Simple digital line art of graduation caps being thrown in the air
2023 Graduate Spotlights
Congratulations the Class of 2023! We're so incredibly proud to see these new graduates leave the nest and fly off to whatever the future may bring.
A man wearing a gray suit with a yellow tie is standing against a black backdrop and being splashed with water.
UO Business: The Magazine, Fall 2022
New dean makes a splash, students help bring the world to Eugene, groundbreaking faculty research, and more.
Cover of the book titled "The Global Sports Industry" at an askew angle in the middle of a bright yellow background
New Book Examines Sports Industry
A new book by Professors Emerit of Marketing Roger Best and Dennis Howard is helping to define an industry.
Head shot photo of Bruce Blonigen standing in front the the Lundquist College of Business sign in the Lillis Business Complex atrium
Meet Bruce
Bruce Blonigen is the Edward Maletis Dean of the Lundquist College of Business.
Ellen Schmidt Devlin
Women in Sports: Title IX Anniversary
As Title IX marks its 50th anniversary, UO highlights inspirational alumnae—including Sports Product Management cofounder Ellen Schmidt-Devlin.
Illustration line art collage in multiple colors showing people climbing ladders, walking up a graph, standing on an arrow hitting a bulls-eye. Other graphics included mountains, a stairway, a bull horn, a rocket ship, clouds, and birds.
Leadership Lessons from a Life at Nike
Greg Hoffman, an instructor for UO's Sports Product Management program, shares five key insights from his new book.
Exhibit VII: Product-Line Pricing and Profit Impact
SPM Pricing App
Use this app to experiment with our sample data and/or create your own example with your sports product pricing data.
A collage of sports products made by SPM students, including a rain jacket, cow print athletics shoes, and a thick-soled running shoe.
Future Impact: The Sports Product Industry's New Generation
Take a sneak peek at the people behind the products in this virtual gallery. Our students work both individually as well as in teams to plan, design, and bring life to their ideas.
Ellen Schmidt Devlin and Roger Best
A Conversation with Sports Product Management Cofounders
Sports Product Management cofounders Ellen Schmidt-Devlin and Roger Best discuss how the program was developed and share a glimpse into the future.
Collage of two photos of the U.S. Alpine Ski team side-by-side. First photo is of a group of three skiers in a group on the slopes facing the camera and wearing heated training shorts over the top of their regular ski outfits. Second photo is a picture of af a skier from behind as they ski down the training course for the Winter Olympics.
Creating for Olympians
Three Ducks are outfitting winter Olympians in an innovative new product.
Greg Hoffman
The Art and Science of Brand Management
Following a trailblazing career at Nike, industry expert Greg Hoffman is teaching sports branding to students in the Sports Product Management program.
SPM student Yoshimi Saito sits in front of the lighted wall in the lobby of 109 NW Naito, smiling at the camera.
A Week in the Life—Sports Product Management
Follow Yoshimi Saito through a typical week as a student in the Sports Product Management Portland program.
The cover art for UO Business: The Magazine: A white icon of a duck flies against a yellow background, its flight path appears to unveil a green background with phrases pertaining to the Lundquist College
UO Business: The Magazine, Fall 2021
Graduates going places, faculty recognized for their contributions, alumni businesses flourishing, career readiness at the forefront, and much more.
Maddie Harper
Graduate Spotlight: Maddie Harper, Master of Science in Sports Product Management ’21
During her time as a student in the Sports Product Management program, Maddie Harper demonstrated her leadership skills in a way that was authentic to who she was.
Nico Fearn and Garren Strong
Going Pro
Nico Fearn ’12 and Garren Strong ’07, both student athletes during their time at the UO, have found success in product marketing at Nike.