Roger Best, Chris Sataua, and Jordan Pope explored consumer-based pricing and the manner in which it impacts price, strategy, and profits.

Damian Vaughn, Roger Best, and Robin Vieira examined the flow experience of elite athletes and how sports products interact with athletes in facilitating a flow experience.

Sports Product Management program students have a new Portland space to make shoes and apparel.

A Sports Product Management student shares highlights from his paid summer internship in Ecuador.

Incredible student accomplishments, outstanding faculty research, a major gift from alumni, and more.

A gift from longtime supporters Nancy and Dave Petrone ’66, MBA ’68, primes the college for making even greater strides in global sports business education.

A new sustainable building in Portland now houses the Oregon Executive MBA and the Sports Product Management programs.

Several key Lundquist College initiatives are now coming to full fruition.

Mentoring from an industry professional helps a Sports Product Management student shape his career and life mission.

Designing sneakers for Nike or Adidas seems like a dream job to many. But it’s a dream that’s becoming a reality for students in the UO’s Sports Product Management program, which just graduated its inaugural class in March.

Roger Best, John McPhee, and Andrew Hamburg quantify the relationship between supply chain management and profitability.

Two international students spent winter break creating and building innovative sneaker designs.

Get to know our new dean Sarah E. Nutter, meet our first Rippey Professor of Practice in Finance Scott Kerslake, get a peek at our new Portland facility, see how our business Ducks worked all the way to the Olympics, and more.