Take the first step towards a successful career.
Experience the entire product creation lifecycle of the sports and outdoor industry through the lenses of innovation, sustainability, diversity and inclusion, and global business.
The University of Oregon partnered with the sports and outdoor product industry’s best to create this one-of-a-kind master’s program. Industry leaders have been actively involved in shaping the Sports Product Management program at every step. It's why 90 percent of our alumni work at large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, Specialized, SmithOptics, Hydroflask, Outdoor Research, and more.
How to Apply
Whether you're seeking to enter the sports and outdoor industry or are ready to accelerate your career—our program will take you to the next level. Explore the application process, learn more about scholarship and funding options, find graduate career opportunities, and more.
A Portland Home Base With a Global Reach
Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry.
Connect with an Admissions Officer
Leaders of Today Shaping Leaders of Tomorrow
Industry leaders are actively involved in the Sports Product Management program—from developing and teaching the courses to mentoring students and helping steer the program as members of our SPM Advisory Board.
The KEEN product team explains the footwear product creation process.
The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez.
The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.
The team at Handful describes their creation process.
A Week in the Life
Yoshimi Saito shares what the student experience is like during the master's program.
“I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.”
Pursue your master's among an elite group of talented individuals.
SPM Faculty and Research
John Eberle
Academic Director, Sports Product Management Program | Instructor of Product Management
Eberle has led product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands, including almost 15 years at Nike, where he directed international businesses.
Contact Us
Sports Product Management Program
uospm@uoregon.edu
503-412-3777
2800 NE Liberty St.
Portland, OR 97211