Sports Product Management
Learn the Business of Sport and Outdoor Product Creation
Immerse yourself in the entire product creation lifecycle of the sports and outdoor industry through the lenses of global business, sustainability, and innovation.
The University of Oregon partnered with the sports and outdoor product industry’s best to create this one-of-a-kind master’s program in Sports Product Management. Industry leaders have been involved in shaping the Sports Product Management program every step of the way by developing and teaching the curriculum, mentoring students, and steering the program via our Sports Product Management Industry Advisory Board.
Join us today and take the first step towards a successful career in this exciting field.
Master's Degree Options
Earn your degree in person or remotely—you choose.
- Onsite Portland Master's: An 18-month immersive experience in Portland, Oregon, designed for emerging talent.
- Online Master's: A 21-month innovative experience designed for working professionals you can partake in from anywhere.
How to Apply
Whether you're seeking to enter the sports and outdoor industry for the first time, or are ready to accelerate your career to the next level—we have degree options for you.
- Explore the application process.
- Learn more about scholarship and funding. options
- Find graduate career opportunities.
A Portland Home Base With a Global Reach
Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry.
Join the Flock
Find out how studying business here can take you most anywhere you want to go.
Connect with an Admissions Officer
Leaders of Today Shaping Leaders of Tomorrow
Industry leaders have been involved in shaping the Sports Product Management program from its creation, including developing and teaching the curriculum, mentoring students, and helping steer the program by being a part of the Sports Product Industry Advisory Board.
The KEEN product team explains the footwear product creation process.
The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez.
The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.
The team at Handful describes their creation process.
Class of 2022
“I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.”
Executive Director, Portland Programs | Cofounder and Executive Director, Sports Product Management Program
“What I found in my career is that I would have to go first. I would have to be brave enough, have enough courage to say, ‘Okay, this may not work out, but if it does work out, it will work out not just for me, but for many other women.’”
There is no substitute for making it yourself. The Sports Product Management program offers an endless number of hands-on learning opportunities through our onsite product creation lab, global experiential trips, networking events, internships, and career connections.
All of this direct experience results in more than 90 percent of our alumni working in the industry.
Sports Product Management students are supported through the career exploration process by our dedicated instructors and staff. They also gain access to sports and outdoor product companies through industry events, internships, guest speakers, and more.
Pursue your master's among an elite group of talented individuals.
International Student Resources
The Lundquist College offers a wealth of resources specifically for international students to help navigate the application process.
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The Sports Product Management program is committed to research efforts that support innovation and advance learning in the world of sports and outdoor products.
Sports Product Management Program
109 NW Naito Parkway
Portland, OR 97209
38 NW Davis Street, Suite 200
Portland, OR 97209