In preparation for the upcoming 2018-2019 school year, the Lundquist College of Business is proud to announce its upcoming faculty promotions and named appointments.
Jiao Zhang
Associate Professor of Marketing | Doug McKay Research Scholar
Affiliations: Marketing, Oregon MBA, Undergraduate Programs
Email: jzhang9@uoregon.edu
Phone: 541-346-8521
Office: Lillis 487
Journal Articles:
Wang, Cindy Xin, and Jiao Zhang. "Assertive Ads for Want or Should? It Depends on Consumers' Power." Journal of Consumer Psychology 30, no. 3: 466-485. https://doi.org/10.1002/jcpy.1165.
July 2020
Wang, Xin, Elizabeth A. Minton, and Jiao Zhang. "Sense of Power: Policy Insights for Encouraging Consumers' Healthy Food Choice." Journal of Public Policy & Marketing 39, no. 2: 188-204. https://doi.org/10.1177/0743915620902148.
April 2020
Buechel, Eva C., Jiao Zhang, and Carey K. Morewedge. "Impact Bias or Underestimation? Outcome Specifications Predict the Direction of Affective Forecasting Errors." Journal of Experimental Psychology: General 146, no. 5: 746-761. http://doi.org/10.1037/xge0000306.
May 2017
Fajardo, Tatiana M., Jiao Zhang, and Michael Tsiros. "The Contingent Nature of the Symbolic Associations of Visual Elements: The Case of Brand Logo Frames." Journal of Consumer Research 43, no. 4: 549-566. https://doi.org/10.1093/jcr/ucw048.
December 2016
Sevilla, Julio, Jiao Zhang, and Barbara E. Kahn. "Anticipation of Future Variety Reduces Satiation from Current Experiences." Journal of Marketing Research 53, no. 6: 954-968. https://doi.org/10.1509/jmr.14.0360.
December 2016
Buechel, Eva C., Jiao Zhang, Carey K. Morewedge, and Joachim Vosgerau. "More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts." Journal of Personality and Social Psychology 106, no. 1: 20-36. https://doi.org/10.1037/a0034478.
January 2014
Hsee, Christopher K., Jiao Zhang, Zoe Y. Lu, and Fei Xu. "Unit Asking: A Method to Boost Donations and Beyond." Psychological Science 24, no. 9: 1801-1808. https://doi.org/10.1177/0956797613482947.
September 2013
Hsee, Christopher K., Jiao Zhang, Cindy F. Cai, and Shirley Zhang. "Overearning." Psychological Science 24, no. 6: 852-859. https://doi.org/10.1177/0956797612464785.
June 2013
Hsee, Christopher K., Jiao Zhang, Liangyan Wang, and Shirley Zhang. "Magnitude, Time, and Risk Differ Similarly between Joint and Single Evaluations." Journal of Consumer Research 40, no. 1: 172-184. https://doi.org/10.1086/669484.
June 2013
Book Chapters:
Zhang, Jiao. "Joint Vs. Separate Modes of Evaluation: Theory and Practice." In Wiley-Blackwell Handbook of Judgment and Decision Making, edited by Gideon Keren and George Wu, 213-238. Malden, MA: Wiley-Blackwell.
February 2016
Incredible student accomplishments, outstanding faculty research, a major gift from alumni, and more.
The Lundquist College of Business is pleased to share recent tenure and promotion decisions for our faculty members.
Would knowing you will be offered a variety in the future make a current experience better? According to research from assistant professor of marketing Jiao Zhang and coauthors, the answer is “yes.”
A new sports product program in Portland, targeted options for career experience opportunities, the greatest giving campaign in the history of the university, and more.
Six new tenure-track faculty joined the college this fall and, as in years past, bring a wealth of expertise and promote even greater excellence in teaching and research.