More than 300 students came together for "The Business of the FIFA World Cup," a learning initiative that brought global sports, media, sustainability, and policy leaders to the University of Oregon.
UO offers its students and employees a wealth of resources to turn their great ideas into startups that can bring new products and technologies to market.
A team of four undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, December 4-7, defeating a field of competitors that included teams from Penn State, Indiana, Northwestern, Iowa, and Ohio State.
When ESPN College GameDay visited for the October 11 Ducks-Hoosiers football game, UO staff and faculty teamed up on a touchdown for students: career exposure in the sports media industry.
The UO Flea Market—the creation of business student Colin Baloun along with advertising majors Olivia Roberts and Ailsa Huerta—has grown quickly since its first event in October 2024.
The Lundquist College has achieved notable gains in the newly released 2026 U.S. News & World Report Best Business School rankings, reflecting sustained momentum and growing recognition.
UO Olympic Studies Week brought together students, faculty, alumni, and community members to explore the legacy, research, and future of sport and human performance.
