Sports Business Concentration

Combine your passion for sports with professional training unmatched by any other sports business program in the world.

The Lundquist College of Business at the University of Oregon offers a bachelor of science or bachelor of arts degree in business administration featuring sports business courses and experiential learning opportunities for undergraduate students. The undergraduate sports business concentration offers students a chance to develop their skills for a career in the $350 billion dollar global sports marketplace.

With faculty considered leaders in their field and out-of-classroom experiential learning opportunities provided by the Warsaw Sports Business Center, students can combine their passion for sports with professional training unmatched by any other sports business program in the world.

Prior to entering the program, students should maximize their opportunities to develop professional skills in the areas of sales, digital marketing, public relations, event planning, finance and accounting, and leadership. Be a captain of your sports team. Sell tickets to a community event. Raise money for your school. Create a website or social media platform for a group you belong to. Write articles. Volunteer. Be a peer leader.

How to Apply

Any undergraduate student who is an admitted business administration or accounting major in the Lundquist College of Business is eligible for the sports business program. There is no additional application process or set of requirements for the sports business program outside of applying to the Lundquist College of Business. Sports business students self-identify a path of study in the sports business concentration.

Concentration Requirements

There are five courses offered at various times throughout the academic year for undergraduates in the specific functional areas of sports marketing, sports sponsorship, sports product management, sports law, and sports finance.

  • MKTG 390: Marketing Research
  • SBUS 450: Sports Marketing

Choose two:

  • SBUS 452: Sports Sponsorship
  • SBUS 453: Law and Sports Marketing
  • SBUS 455: Financing Sports Business

Recommended Courses

It is strongly recommended students take the following course:

  • MKTG 490: Marketing Strategy

View Course Catalog

Course Offerings

The following is an example schedule showing when upper-division required sports business courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.


  • MKTG 390
  • SBUS 450
  • SBUS 453
  • SBUS 455


  • MKTG 390
  • SBUS 450
  • SBUS 452
  • SBUS 455
  • MKTG 490*


  • MKTG 390
  • SBUS 450
  • SBUS 452
  • SBUS 453
  • SBUS 455
  • MKTG 490*

*These courses will be offered, but are not required for the sports business concentration.

Recommended Course Sequence

Sports business and marketing courses are within the same department. Please remember that students must also take at least two electives from two other Lundquist College departments.

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Additional Resources

Careers to Consider

Whether working on new product initiatives at Nike, negotiating sponsorship deals for a Fortune 500 company, or implementing fan development programs for a professional team, graduates find themselves at the center of a high-profile industry where passion for sports only takes you so far. Graduating students are landing jobs in broad and diverse organizations both within the sports industry and beyond, but the most common industries are: front-office roles for teams and leagues, business and marketing functions at sportswear companies, and corporate sports marketing roles at brands and agencies related to sports partnership events and sponsorship.

Other roles include:

  • Marketing Management
  • Team, League, and Federations Management
  • Event and Operations Management
  • Sponsorship Planning and Coordination
  • Client and Account Management
  • Brand Management
  • Strategic Planning
  • Project Management
  • Financial Management
  • Market Research
  • Sales Management
  • Fan Insights and Analytics
  • Fan Experience Management
  • Corporate Responsibility Management
  • Media Management
  • Technology Management
  • Digital and Social Media Management


Campus Opportunities

Warsaw Sports Business Club
The Warsaw Sports Business Club is an extracurricular, student-run organization offering students of all majors and any class standing the opportunity to learn about career opportunities, network with other students and industry contacts, and gain resume-quality experience. Club activities include hosted industry speakers, an annual study tour to Boston and MIT Sloan Sports Analytics Conference, case competitions, and more.

Warsaw Sports Business Center
Founded in 1993, the globally recognized Warsaw Sports Business Center provides students with a variety of ways to gain experience and insight into the industry prior to graduation. The center holds several events throughout the year to educate students about the sports business industry and attracts leading industry executives to speak on campus, provides world-class experiential learning opportunities, and offers professional development support. UO students are taught by world-class faculty that blends both academic and industry-practitioner perspectives. We constantly push to diversify and modernize the definition of a "sports job."

Off-Campus Opportunities

Students spearhead their own internship search, but the Warsaw Sports Business Center supports students with resources, connections, and training. Exclusive internship and job opportunities are presented to club members via email each week. Each year, students gain valuable experience interning for companies such as Nike, adidas, Peter Jacobsen Productions, and the Portland Trailblazers.