Concentration Requirements

• MKTG 390: Marketing Research
• MKTG 420: Marketing Communications
• MKTG 435: Consumer Behavior
• MKTG 490: Marketing Strategy

Note: In academic year 2022-23, seniors can use either MKTG 420 or MKTG 410 Data Analytics toward their concentration. In the next academic year, there will be changes coming to the marketing concentration. Talk with an advisor for more details.

View Course Catalog

Recommended Course Sequence

Students are strongly encouraged to take MKTG 390 and MKTG 420 as early as possible. The required courses provide foundational content and must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.

Students in the marketing concentration must also take at least two electives from two other Lundquist departments. Taking five marketing classes will prepare you thoroughly for a marketing career and enhance your job market prospects upon graduation. Marketing majors at other universities usually take five or more marketing electives.

Speak with an Advisor

Course Offerings

The following is an example schedule showing when upper-division required marketing courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.

Elective Recommendations

Additional Resources