Prepare for a career in advertising, professional selling, distribution, and marketing research.
The marketing concentration provides students with the understanding of the contributions of the social sciences and of quantitative methods to the study of marketing. The concentration's curriculum includes courses on marketing research and strategy, marketing communications, and consumer behavior.
Undergraduate Programs
lcb-undergrad@uoregon.edu
541-346-3303
203 Peterson
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Concentration Requirements
- MKTG 390: Marketing Research
- MKTG 420: Marketing Communications
- MKTG 435: Consumer Behavior
- MKTG 490: Marketing Strategy
Note: In academic year 2022-23, seniors can use either MKTG 420 or MKTG 410 Data Analytics toward their concentration. In the next academic year, there will be changes coming to the marketing concentration. Talk with an advisor for more details.
Recommended Course Sequence
Students are strongly encouraged to take MKTG 390 and MKTG 420 as early as possible. The required courses provide foundational content and must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.
Students in the marketing concentration must also take at least two electives from two other Lundquist departments. Taking five marketing classes will prepare you thoroughly for a marketing career and enhance your job market prospects upon graduation. Marketing majors at other universities usually take five or more marketing electives.
Course Offerings
The following is an example schedule showing when upper-division required marketing courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.
Fall
- MKTG 390
- MKTG 410
- MKTG 420
- MKTG 435
- MKTG 445*
Winter
- MKTG 390
- MKTG 395/410
- MKTG 410
- MKTG 420
- MKTG 435
- MKTG 445*
- MKTG 470*
- MKTG 490
Spring
- MKTG 390
- MKTG 410*
- MKTG 420
- MKTG 435
- MKTG 445*
- MKTG 470*
- MKTG 490
Elective Recommendations
Recommended Marketing Electives
- MKTG 395: Marketing Analytics
- MKTG 445: Entrepreneurial Marketing
- MKTG 470: International Marketing
- MKTG 410: Sustainability Marketing
- MKTG 410: Digital Marketing
Recommended Business Electives
- MGMT 417: Negotiation Strategies
- MGMT 420: Managing in a Global Economy
- MGMT 416: Organizational Development and Change Management
Additional Resources
Careers to Consider
- Advertising
- Brand management
- Buyer
- Market research
- Promotions
- Public relations
- Sales
- Social media
Recommended Reading
- Ad Age
- Business Week
- Oregon Business
- Wall Street Journal
- Wired
Campus Opportunities
- American Marketing Association
- International Business and Economics Club
- Sales Club
- Social Media Club
- The Main Event
- Toastmasters
- Warsaw Sports Business Club
Off-Campus Opportunities
- Internships