Concentration Requirements

• MKTG 390: Marketing Research
• MKTG 415: Marketing Analytics
• MKTG 435: Consumer Behavior
• MKTG 490: Marketing Strategy

Note: Students who took MKTG 420 prior to the changes to the concentration in fall 2023 can still use the course in place of MKTG 415. Talk with an advisor for more details.

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Recommended Course Sequence

Students are strongly encouraged to take MKTG 390 or MKTG 415 as early as possible, and one of those two courses must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.

Students in the marketing concentration must also take at least one elective from two another Lundquist College department. Taking five marketing classes will prepare you thoroughly for a marketing career and enhance your job market prospects upon graduation. Marketing majors at other universities usually take five or more marketing electives.

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Course Offerings

The following is an example schedule showing when upper-division required marketing courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.

Elective Recommendations

Additional Resources