Marketing Concentration

Concentration Requirements

Course	Title	Credit Hours	Prerequisites
MKTG 390	Marketing Research	4	MKTG 311
MKTG 420	Marketing Communications	4	MKTG 311
MKTG 435	Consumer Behavior	4	MKTG 311
MKTG 490	Marketing Strategy	4	MKTG 390 and either MKTG 420 or SBUS 452

MKTG 390: Marketing Research - Design, implementation analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis, and communication of results.
MKTG 420: Marketing Communications - Advertising, sales promotions, public relations, and personal selling. Emerging communication media. Legal regulations and ethical considerations in mass media advertising. Media planning and promotional budgets.
MKTG 435: Consumer Behavior - Understanding consumer psychology is a key marketing skill. Students deepen their knowledge about consumer psychology and how to apply that knowledge as a marketing manager. Students increase their ability to think analytically about consumer behavior and to predict how marketing tactics may influence demand for their company’s products and services.
MKTG 490: Marketing Strategy - This capstone course should be taken as a student nears graduation. The primary focus of this class is developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability.

Recommended Course Sequence

Students are strongly encouraged to take MKTG 390 and MKTG 420 as early as possible. The required courses provide foundational content and must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.

Course Offerings

The following is an example schedule showing when upper division required marketing courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.

Fall	Winter	Spring
MKTG 390	MKTG 390	MKTG 390
MKTG 420	MKTG 420	MKTG 420
MKTG 435	MKTG 435	MKTG 435
MKTG 445*	MKTG 445*	MKTG 445*
	MKTG 470*
	MKTG 490	MKTG 490
		MKTG 410*

*These courses will be offered, but are not required for the sports business concentration.

Advising Note

Students in the marketing concentration must also take at least two electives from two other Lundquist departments. Taking five marketing classes will prepare you thoroughly for a marketing career and enhance your job market prospects upon graduation. Marketing majors at other universities usually take five or more marketing electives.

See an Advisor