Undergraduate Concentration in Sports Business | Lundquist College of Business

Undergraduate Events

18Jun

Job Shadow Program Site Visits

Take this opportunity to visit a business professional at their place of work for a day. Sign up to participate in the Job Shadow Program, Program details can be found at...
19Jun

Job Shadow Program Site Visits

Take this opportunity to visit a business professional at their place of work for a day. Sign up to participate in the Job Shadow Program, Program details can be found at...
20Jun

Eugene Young Professionals Summit at Hotel Eugene

The Lundquist College of Business is the title sponsor of the fourth annual Eugene Young Professionals Summit. We invite you to activate your curiosity, discover new ways to...

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2017 Honors Program Spring Banquet

On May 15, the Lundquist College of Business Honors Program hosted its 19th annual spring banquet at the Ford Alumni Center. Students, their families, and faculty members gathered together to celebrate and recognize the 2015-2017 cohort and their completion of the Honors Program curriculum and resulting graduation from the program. Keynote speaker Jonathan Evans began […]
2017 Honors Program Spring Site Visit to Nike

In May, members of the Lundquist College of Business Honors Program were invited to Nike World Headquarters in Beaverton, Oregon for a campus tour and panel discussion with long-time Nike employees. The tour included visits to numerous buildings dedicated to the different departments that make up the Nike brand. Some notable buildings included the Michael […]
Honors Students Travel to Guatemala

The Lundquist College Business Honors Program took its sixth annual alternative break trip to Guatemala during the week of spring break in late March 2017. The program partnered with Where There be Dragons, an experiential learning-based organization, to expose students to cross-cultural education, global citizenship, and opportunities for individual growth. Eleven students from the program—led […]
A Breakdown of WIB’s Bay Area Site Visit

A Quick Overview While thousands of UO students completed their finals and promptly rushed home for the holidays, 15 eager Women in Business (WIB) members opted for a little adventure instead. These students packed their bags – with business casual attire, of course – and embarked on an eye-opening journey throughout the Bay Area where […]
2017 Honors Program Winter Site Visits

During winter term, the Lundquist College of Business Honors Program was fortunate enough to visit two wealth management firms in Portland, Oregon. Joining two other student groups—the UO Investment Group and the UO Financial Management Association—Honors Program members spoke with executives from Ferguson Wellman and Arnerich Massena to learn the ins and outs of what […]

Introduction

Whether working on new product initiatives at Nike, negotiating sponsorship deals for a Fortune 500 company, or implementing fan development programs for a professional team, graduates find themselves at the center of a high-profile industry where passion for sports only takes you so far. With faculty considered leaders in their field and out-of-classroom experiential learning opportunities provided by the Warsaw Sports Marketing Center, students can combine their passion for sports with professional training unmatched by any other sports business program in the world.

Founded in 1993, the Warsaw Sports Marketing Center provides students a variety of ways to gain experience and insight in the industry prior to graduation. The center holds several events throughout the year to educate students about the sports business industry and attracts leading industry executives to speak on campus, provides world-class experiential learning opportunities, and offers professional development support.

Download Requirements (PDF) View Sports Business FAQ

Concentration Requirements

MKTG 390: Marketing Research - Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical analysis, and communication of results.

SBUS 450: Sports Marketing - Essentials of effective sports marketing. Includes research, segmentation, product and fan development, pricing, licensing, and communication channels such as advertising, sales promotion, and publicity.

SBUS 452: Sports Sponsorship - Detailed consideration of the relation between sports and corporate sponsorship programs. Focuses on alignment marketing, sponsor value, sponsorship sales, and sponsorship evaluation.

SBUS 453: Law and Sports Marketing - Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues.

SBUS 455: Financing Sports Business - Comprehensive examination of traditional and innovative revenue acquisition methods available to sports organizations. Topics include capital financing, joint ventures, ticket sales, concession operations and fund raising.

Course	Title	Credit Hours	Prerequisites
MKTG 390	Marketing Research	4	MKTG 311
SBUS 450	Sports Marketing	4	MKTG 311

Course	Title	Credit Hours	Prerequisites
SBUS 452	Sports Sponsorship	4	MKTG 311
SBUS 453	Law and Sports Marketing	4	MKTG 311
SBUS 455	Financing Sports Business	4	MKTG 311

Fall	Winter	Spring
MKTG 390	MKTG 390	MKTG 390
SBUS 450	SBUS 450	SBUS 450
	SBUS 452	SBUS 452
	SBUS 453	SBUS 453
SBUS 455
	MKTG 490*	MKTG 490*