Sports Business Concentration

The undergraduate sports business concentration offers students a chance to develop their skills for a career in the $350 billion dollar global sports marketplace.

Whether working on new product initiatives at Nike, negotiating sponsorship deals for a Fortune 500 company, or implementing fan development programs for a professional team, graduates find themselves at the center of a high-profile industry where passion for sports only takes you so far. With faculty considered leaders in their field and out-of-classroom experiential learning opportunities provided by the Warsaw Sports Marketing Center, students can combine their passion for sports with professional training unmatched by any other sports business program in the world.

Founded in 1993, the Warsaw Sports Marketing Center provides students a variety of ways to gain experience and insight in the industry prior to graduation. The center holds several events throughout the year to educate students about the sports business industry and attracts leading industry executives to speak on campus, provides world-class experiential learning opportunities, and offers professional development support.

Concentration Requirements

Course	Title	Credit Hours	Prerequisites
MKTG 390	Marketing Research	4	MKTG 311
SBUS 450	Sports Marketing	4	MKTG 311

Choose two:

Course	Title	Credit Hours	Prerequisites
SBUS 452	Sports Sponsorship	4	MKTG 311
SBUS 453	Law and Sports Marketing	4	MKTG 311
SBUS 455	Financing Sports Business	4	MKTG 311
ACTG 410	Accounting for Professional Sports Teams	4	ACTG 211, BA 101, BA 240, EC 201, EC 202, MATH 241, MATH 243, WR 121

MKTG 390: Marketing Research - Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical analysis, and communication of results.
SBUS 450: Sports Marketing - Essentials of effective sports marketing. Includes research, segmentation, product and fan development, pricing, licensing, and communication channels such as advertising, sales promotion, and publicity.
SBUS 452: Sports Sponsorship - Detailed consideration of the relation between sports and corporate sponsorship programs. Focuses on alignment marketing, sponsor value, sponsorship sales, and sponsorship evaluation.
SBUS 453: Law and Sports Marketing - Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues.
SBUS 455: Financing Sports Business - Comprehensive examination of traditional and innovative revenue acquisition methods available to sports organizations. Topics include capital financing, joint ventures, ticket sales, concession operations and fund raising.
ACTG 410: Accounting for Professional Sports Teams - Financial accounting principles applicable to common transactions affecting professional sports teams. These accounting principles will be illustrated using published financial statements from professional sports teams in the United States.

Recommended Courses

It is strongly recommended students take the following course:

MKTG 490: Marketing Strategy: Capstone marketing course. Primary focus on developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability. Students who complete MKTG 490 must choose from one of two prerequisite options: either MKTG 390 and MKTG 420 or MKTG 390 and SBUS 452.

Course Offerings

The following is an example schedule showing when upper division required sports business courses are typically offered. Consult the university's class schedule for the most current information about when these courses are offered.

Fall	Winter	Spring
MKTG 390	MKTG 390	MKTG 390
SBUS 450	SBUS 450	SBUS 450
	SBUS 452	SBUS 452
SBUS 453		SBUS 453
SBUS 455	ACTG 410
	MKTG 490*	MKTG 490*

*These courses will be offered, but are not required for the sports business concentration.

Advising Note

Sports business and marketing courses are within the same department. Please remember that students must also take at least two electives from two other Lundquist College departments.

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Additional Resources

Our students understand classroom training is just one piece of the overall sports business program offered at the Lundquist College of Business.

Sports Business Concentration

Internships

Warsaw Sports Business Club