Does the University of Oregon have an undergraduate program in sports business?
Yes. The Lundquist College of Business at the University of Oregon offers a bachelor’s degree program featuring sports business courses and experiential learning opportunities for undergraduate students.
Will I earn a degree in sports management, sports administration, or sports marketing?
No. In this program students earn either a bachelor of science or bachelor of arts degree in business administration. The strength and breadth of a classic business degree is an important differentiator of the program and it positions students more competitively in the job market both within and outside the traditional sports industry
What classes are offered in the sports business concentration?
There are five courses offered at various times throughout the academic year for undergraduates in the specific functional areas of sports marketing, sports sponsorship, sports product management, sports law, and sports finance.
How do I apply to be admitted into the sports business concentration?
Any undergraduate student who is an admitted business administration or accounting major in the Lundquist College of Business is eligible for the sports business program. There is no additional application process or set of requirements for the sports business program outside of applying to the Lundquist College of Business. Sports Business students self-identify a path of study in the sports business concentration. For information on requirements and application process for the Lundquist College of Business, please visit business.uoregon.edu/ug/apply
In addition to taking classes, what other programs are offered for sports business students?
The Warsaw Sports Business Club (WSBC) is an extracurricular, student-run organization for undergraduates interested in pursuing careers in the sports industry. The WSBC is open to any student on campus regardless of major or academic year. The WSBC is a tremendous opportunity to learn about the sports business landscape. The club hosts guest speakers, takes company site visits, plans sporting events in the community, and provides opportunities for student leadership within the club and the UO athletic department. For more information about the WSBC please visit wsbc.uoregon.edu
What types of jobs do students from the sports business concentration typically enter when they graduate?
Graduating students find jobs in broad and diverse organizations both within the sports industry and beyond, but there are three categories of job opportunities that are most common: front office roles for teams and leagues, business and marketing functions at sportswear companies, and corporate sports marketing roles at brands and agencies related to sports partnership events and sponsorship.
Will the sports business concentration help me get an internship?
Students spearhead their own internship search, but the Warsaw Sports Marketing Center supports students with resources, connections, and training. Exclusive internship and job opportunities are presented to Warsaw Sports Business Club members via email each week. Mohr Career Services is another resource that provides advising, career exploration, and resume help, among others.
How is the sports business concentration at the University of Oregon different from other programs that are offered by other universities?
The Warsaw Sports Marketing Center is a globally recognized and respected brand within the sports industry. UO students are taught by world-class faculty that blends both academic and industry-practitioner perspectives. We constantly push to diversify and modernize the definition of a "sports job." The experiential learning opportunities—including access to high-level industry guest speakers—are without parallel, and the vibrancy of the program's alumni network works to support the development of all students.
What can I do before I am a student at the UO to prepare myself for the concentration and a career in the sports industry?
Students should maximize their opportunities to develop professional skills in the areas of sales, digital marketing, public relations, event planning, finance and accounting, and leadership. Be a captain of your sports team. Sell tickets to a community event. Raise money for your school. Create a website or social media platform for a group you belong to. Write articles. Volunteer. Be a peer leader.
How else can I learn about and get connected with the Warsaw Sports Marketing Center?
You can read more about the Warsaw Sports Marketing Center at business.uoregon.edu/warsaw, and you can follow our accounts on Twitter (@UOWarsawCenter) and Instagram (@uowarsaw).
You can read more about the Warsaw Sports Marketing Center at business.uoregon.edu/centers/warsaw, and you can follow the center on Twitter or Instagram.
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