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Noelle Nelson

Assistant Professor of Marketing | Co-Director, Business Research Institute

Affiliations: Marketing, Undergraduate Programs
Phone: 541-346-3265
Office: Lillis 485



Noelle Nelson is an assistant professor in the Department of Marketing at the Lundquist College of Business. Her expertise includes working memory, processing of multiple sensory inputs, and aesthetic factors in marketing. Nelson's research on these topics has been published in journals including the Journal of Consumer Research, Journal of Behavioral Decision Making, and Journal of Personality and Social Psychology.

Nelson received her PhD in marketing from the University of Minnesota. Prior to joining the Lundquist College, she was an assistant professor at the University of Kansas.

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Areas of Expertise

  • Information processing
  • Working memory
  • Brand logos
  • Aesthetics in marketing

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Journal Articles:

Nelson, Noelle, Selin Malkoc, and Baba Shiv. "Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure." Journal of Behavioral Decision Making 31, no. 1: 40-51.

January 2018

Nelson, Noelle, and Joseph Redden. "Remembering Satiation: The Role of Working Memory in Satiation." Journal of Consumer Research 44, no. 3: 633-650.

October 2017

Rahinel, Ryan, and Noelle Nelson. "When Brand Logos Describe The Environment: Design Instability and The Utility of Safety-Oriented Products." Journal of Consumer Research 43, no. 3: 478-496.

October 2016

Landau, Mark, Noelle Nelson, and Lucas Keefer. "Divergent Effects of Metaphoric Company Logos: Do They Convey What The Company Does Or What I Need?" Metaphor and Symbol 30, no. 4: 314-338.

October 2015

Vohs, Kathleen, Roy Baumeister, Brandon Schmeichel, Jean Twenge, Noelle Nelson, and Dianne Tice. "Making Choices Impairs Subsequent Self-Control: a Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative." Journal of Personality and Social Psychology 94, no. 5: 883-898.

January 2008

In the News

The Lundquist College of Business is happy to welcome the new faculty and staff members joining us this fall term.