Course Title (credit hours)
|Launching New Ventures (4)||MGMT 335||BA 101 and junior status|
|Accounting for Entrepreneurs (4)||ACTG 340||MGMT 335|
|Entrepreneurial Marketing (4)||MKTG 445||MGMT 335 and MKTG 311|
|Implementing Entrepreneurial Strategies (4)||MGMT 455||MGMT 335, ACTG 340, and MKTG 445|
Concentration Course Descriptions
MGMT 335: Launching New Ventures: Skills, behaviors, and knowledge necessary for creating and growing new ventures. Evaluating opportunities, developing growth strategies, obtaining venture financing, intellectual property, and building a management team.
ACTG 340: Accounting for Entrepreneurs: Sources and of cash in the context of start-up and small firms. Emphasis on cash generated by operations and used for operations and growth. Secondary emphasis on external sources of cash.
MKTG 445: Entrepreneurial Marketing: Techniques for analyzing and developing new markets. Pricing, communicating, and distributing new products or services with limited resources. Developing marketing plans for new ventures.
MGMT 455: Implementing Entrepreneurial Strategies: Capstone course developing the skills needed to create, launch and grow innovative new ventures – either as start ups or within established businesses.