MKTG 390: Marketing Research - Design, implementation analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis, and communication of results.
MKTG 420: Marketing Communications - Advertising, sales promotions, public relations, and personal selling. Emerging communication media. Legal regulations and ethical considerations in mass media advertising. Media planning and promotional budgets.
MKTG 435: Consumer Behavior - Understanding consumer psychology is a key marketing skill. Students deepen their knowledge about consumer psychology and how to apply that knowledge as a marketing manager. Students increase their ability to think analytically about consumer behavior and to predict how marketing tactics may influence demand for their company’s products and services.
MKTG 490: Marketing Strategy - This capstone course should be taken as a student nears graduation. The primary focus of this class is developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability.