Course Title (credit hours)
|Marketing Research (4)||MKTG 390||Major status & MKTG 311|
|Marketing Communications (4)||MKTG 420||Major status & MKTG 311|
|Consumer Behavior (4)||MKTG 435||Major status & MKTG 311|
|Marketing Strategy (4)||MKTG 490||MKTG 420 & MKTG 390|
Concentration Course Descriptions
MKTG 390 Marketing Research.
Design, implementation analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis and communication of results.
MKTG 420 Marketing Communications.
Advertising, sales promotions, public relations, and personal selling. Emerging communication media. Legal regulations and ethical considerations in mass media advertising. Media planning and promotional budgets.
MKTG 435 Consumer Behavior.
Consumer Behavior is also a valuable elective for marketing concentrators. Understanding consumer psychology is a key marketing skill. Students deepen their knowledge about consumer psychology and how to apply that knowledge as a marketing manager. Students increase their ability to think analytically about consumer behavior and to predict how marketing tactics may influence demand for their company’s products and services.
MKTG 490 Marketing Strategy.
Capstone course, and should be taken as a student nears graduation. The primary focus of this class is developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability.
Recommended Course Sequence
Students are strongly encouraged to take MKTG 390 and MKTG 420 as early as possible. The required courses provide foundational content and must be taken prior to enrolling in MKTG 490, the capstone course for the marketing concentration.